Senior Marketing Analyst, Goldfish

3 days ago

Camden, United States Campbell Soup Company Full time

Since 1869 we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell's... Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell's offers unlimited sick time along with paid time off and holiday pay. If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the community's where our employees work and live is very important to Campbell's. Our "Giving that Matters" program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell's has a variety of Employee Resource Groups (ERGs) to support employees. How you will make history here... The Senior Marketing Analyst supports the Goldfish Brand Marketing team with a focus on select renovation / innovation commercialization projects, budget management, business analysis and product lifecycle management. The Sr. Marketing Analyst will provide execution and analytical support to ensure timely, accurate delivery of a full portfolio packaging update, manage budget inputs and assume business analytics responsibilities, including competitive tracking. This role is integral to supporting the daily operations of the Goldfish marketing team. What you will do... * Manage marketing budget in partnership with brand, finance and integrated marketing teams * Lead major package design update across all SKUs in portfolio with focus on approving final artwork, materials/write-off management, navigating complexities of updates across pack types * Support commercialization efforts as needed - pallet mix changes, graphic updates, new corrugate routing * Ongoing competitive business analysis and ad hoc consumption reporting to identify whitespace opportunities and risks to the business. * Support SKU rationalization from end to end, with ownership shifting hands over time * Support marketing content development for eCommerce channel and owned properties; support creation of selling materials, including 3D bundle tracking, spec sheets, sell sheets * Manage samples requests, support product coordination for PR/Integrated Marketing initiatives, serve as key contact with internal Communications to showcase Goldfish brand What you will bring to the table... * Bachelor's Degree Required * 2 years experience in business/analytical function (Master's degree with internship will count for additional experience) * Strong written and verbal communications skills * Naturally curious, quick learner with a bias for action * Excellent project management skills and attention to detail * Ability to lead and work collaboratively with cross-functional team members, including Sales, Consumer Insights, Integrated Marketing, Research & Development, Legal, Procurement, Supply Chain, Finance and Regulatory * Strong analytical & problem-solving skills * Experience with consumption reporting system (e.g. Circana, Nielsen, etc.) preferred Working Conditions * This position is at Campbell's headquarters (Camden, NJ) in-person Tuesday, Wednesday and Thursday and opportunity to work remote Monday and Friday * Travel is required Compen

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