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Director of Marketing

4 months ago

New York, United States Genius Sports Full time
A bit about us

Do you want to join one of the world's fastest growing sports technology companies?

Genius Sports is at the epicentre of the global network connecting sports, brands and fans through official live data. Our mission is simple. We champion a more sustainable sports data ecosystem that benefits all parties.

We're looking for enthusiastic and ambitious people to join our talented team.

If you see yourself becoming part of a global family building the future of sports entertainment together, then come and grow with us.

We put trust in our people to deliver the difference for our clients around the world. It's why many of the world's largest leagues & federations such as the NFL, English Premier League, FIBA and NCAA choose to work with Genius Sports.

The Role

We are looking for an outstanding, creative and strategic Director of Marketing to run our North America-facing activity, focusing primarily on our fast-growing adtech business.

This role is all about driving growth through deep customer understanding and effective lead generation campaigns.

The successful candidate will be the perfect combination of a strategic thinker and hands-on practitioner, with a passion for brand and telling great stories. Reporting into the Marketing Director, they will own all our US-facing campaigns, leveraging CRM, social, events and more.

This is a rare opportunity to make an impact within an established global business' key growth area. Experience in B2B and adtech would be a major advantage.

Responsibilities
  • Develop and execute marketing strategy to drive the growth of our advertising and fan engagement solutions in North America
  • Grow awareness and demand for our solutions through multi-channel campaigns closely aligned to commercial objectives
  • Run measurable lead generation campaigns that deliver high quality leads and demonstrable ROI
  • Regular reporting and analyses on campaign activity
  • Work with Marketing Ops to optimise the sales and marketing funnel using Salesforce and Pardot systems
  • Work with Product Marketing to research customer needs, market intelligence and product feedback
  • Manage our participation in multiple industry and proprietary events t
Skills:
  • 10+ years' marketing experience (B2B a big plus)
  • An understanding of adtech or fan engagement a major plus
  • Clear experience with lead generation strategy, funnel marketing and CRM
  • Experience using Google Analytics suite and reporting
  • Experience using Salesforce and database management CRM platforms
  • Budget management
  • Understanding of paid media sand events marketing
  • Experience using Pardot or other marketing automation tools

What's in it for you?

The salary for this role is based on an annualized salary of up to $150,000 per annum depending on relevant experience. This role will also be eligible to take part in Genius Sports Group's benefits plan.

As well as a competitive salary and annual leave allowance, our benefits include health insurance, skills training and much more, depending on the location. We also offer a host of softer benefits, including many social events throughout the year such as summer and winter holiday parties, monthly team building events, sports tournaments, charity days and wellbeing activities.

How we work

We have adapted a forward-thinking 'Ways of Working' framework, which sets out (amongst other things) the opportunities for Geniuses to work flexibly, remotely and on working holidays. It affects different teams and locations differently, so please ask for further information in how it would work with this role.

Our employees are empowered to stretch the boundaries of what's achievable, always reaching further and pushing the edges to see what gives. We collaborate, we innovate, and we celebrate. We will continue to grow as an organisation and continue to invest in our highly talented and diverse team of Geniuses.

Genius Sports Group is proud to be an equal opportunities employer. We recognize and celebrate the benefits that a diverse and inclusive workforce bring to our business, our customers and our staff. We welcome and will consider all applications regardless of age, different abilities or disability, gender re-assignment, marriage, pregnancy, maternity, race or nationality, religion or belief, sex and sexual orientation (and any other applicable status). Please let us know when you apply if you need any assistance during the recruiting process due to a disability.