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Director, Community Marketing

4 months ago

Birmingham, United States PMI (Project Management Institute) Full time


Director, Community Marketing & Communications

United States * Virtual
Req #503

Wednesday, April 10, 2024

Want to help people learn the newest ways of working and getting things done?

How you'll make an impact:

As a senior leader you will be accountable for developing and implementing scalable marketing strategies and initiatives to drive growth, enhance brand awareness, and deliver exceptional experiences for our employees and community members. This role requires a strategic thinker with a passion for community engagement, excellent communication skills, and a proven track record of influencer, ambassador or advocacy-based marketing initiatives.

You will oversee efficient development and execution of internal, chapter, and volunteer communications and marketing strategies. Leads five critical areas including Chapter Marketing Enablement, Volunteer Marketing Engagement, Community Event Marketing, Community Communications, and Internal Comms.

You will play a pivotal role in attracting, engaging, and retaining our employees, chapter members, and volunteers while ensuring alignment with strategic objectives and culture values

You will be part of the Global Marketing leadership team and report to the Chief Marketing Officer.

Essential Duties of the role:

  • Oversee communications and marketing plans serving our most invested audiences that align with PMI's strategic objectives and culture values to increase overall community growth, satisfaction, and engagement.
  • Develop and implement initiatives aimed at attracting, engaging, and retaining chapter members, using KPIs such as Membership Growth Retention, Lifetime Value (LTV), and Net Promoter Score (NPS) to measure and optimize program success.
  • Provide guidance and support to employees, chapters and volunteers to ensure consistent brand messaging and adherence to marketing best practices.
  • Develop and maintain relationships with existing employees and community members across various platforms, monitor existing channels for feedback, trends and opportunities to build, improve and scale engagement with our invested audiences.

What you will bring to the role:

  • BA in communication, public relations, marketing, advertising, or related field.
  • 10+ years of experience in community engagement, loyalty programs, retention marketing, or related areas
  • Demonstrated leadership and team development skills in a virtual-first global workforce.
  • Expertise in influencer, ambassador, and loyalty marketing strategies.
  • Experience in community event planning and promotion.
  • Knowledge of brand consistency and chapter support strategies.
  • Familiarity with internal communication and employee advocacy initiatives.
  • Executive presence with the ability to command respect and gain credibility through the exercise of sound business judgment, clear decision-making, and excellent written and verbal communication skills.
  • Ability to clearly understand and empathize with diverse points of view, develop trusting relationships with a wide variety of stakeholders at all levels, and effectively use influencing skills to collaborate and gain alignment.
  • Ability to travel 25% of the time- must be able to travel globally

What you can expect from us

We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety and well-being come first, and we believe that you should have time for your work, but you should also have time for you..

Join us and you'll get:

* an excellent total package, with compensation and benefits based upon your geographic location.

* skill development opportunities, to help you grow now and into the future.

* access to a global network, to enrich your professional experience.

* flexible options to help balance work time and your time

* award and bonus opportunities.

The salary offer will be based on several factors, including the candidate's demonstrated skills, qualifications and relevant experience.

Let's help make the world work better for everyone. Apply today

Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law. As a government contractor, Company Name is subject to Executive Order 11246, the Rehabilitation Act of 1973 (Section 503), and the Vietnam Era Veterans Readjustment Act of 1974 (VEVRAA), all as amended, which require government contractors to ensure nondiscrimination in employment and to take affirmative action to employ and advance in employment qualified persons without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law.

Other details
  • Pay Type
    Salary
  • Min Hiring Rate
    $155,000.00
  • Max Hiring Rate
    $175,000.00
Apply Now
  • United States
  • Virtual


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