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Manager of Loyalty

1 month ago

Fort Worth, United States Yesway Full time
Who we Are:

Yesway is an award-winning convenience store operator established in 2015 and headquartered in Fort Worth, Texas. With 434 stores across nine states in the Midwest and Southwest, Yesway is renowned for its iconic food service offerings, diverse grocery selections, and private-label products, including the renowned Allsup’s deep-fried burrito. Through strategic acquisitions, new store developments, and a commitment to customer satisfaction, Yesway continues to solidify its position as one of the leading convenience retailers in the United States. For more information, visit www.yesway.com.

Position Responsibilities:

  • Manage the ongoing program execution (promotional copy, rules and restrictions, legal review, customer service, website and mobile apps, cards, testing, training, etc.).
  • Identify opportunities to increase execution of the program at store level, collaborate and work with operations to implement.
  • Work with loyalty vendors to build loyalty penetration through impactful program elements targeted, relevant communication and offers to customers.
  • Work with category managers to include vendor participation and support of the loyalty program through targeted marketing and promotional opportunities.
  • Travel to stores in order to validate, support and improve overall program execution (approx. 25% travel).
  • Assist marketing team to promote the loyalty program through in-store and other media channels as appropriate.
  • Integrate existing and/or new loyalty campaigns within the company’s social media platforms to increase penetration of existing and/or new users of the program.
  • Develop reporting and metrics to understand overall customer retention/repeat behavior, customer segmentation and overall value of the program.
  • Develop and monitor success of program, customer segments, and campaign levels.
  • Monitor the competitive landscape, testing new approaches and adopting best practice strategies.
  • Create new customer engagement opportunities by using loyalty data and insights to target communications and offers (ex., RFM – Recency, Frequency and Monetary).
  • Analyze database marketing and site personalization efforts to understand return on investment.
Qualifications:
  • Bachelor’s Degree in Marketing or related field.
  • 5+ years of strong B2C or B2B marketing or advertising experience.
  • 5+ years CRM/Loyalty experience and/or database marketing and analysis experience preferred.
  • Thorough knowledge of reporting tools, including experience with BI tools, Microsoft Excel, or comparable enterprise toolsets.
  • Ability to define opportunities and problems, collect and analyze data, establish facts and make valid conclusions.
  • Sound understanding of marketing principles.
Preferred Skills and Competencies:
  • Capable of operating both in a strategic capacity (big-picture perspective, asks "why") and a hands-on/execution capacity (detail-oriented, conscientious).
  • Ability to work across departments and multiple levels.
  • Work collaboratively and effectively as a team member.
  • Ability to manage complex projects, priorities, and tasks.
  • Ability to operate under pressure and meet tight deadlines.
  • Effective oral and written communication skills.
  • Creative, innovative thinker and energetic.


Yesway is proud to be an Equal Opportunity Employer. #LI-BM2 #LI-ONSITE