Associate Director of Social Media Strategy

1 day ago


Austin, United States University of Texas at Austin Full time

Develop, implement, and execute a University-wide social media strategy that drives the Universitys strategic goals, strengthens its reputation, and fosters engagement with key audiences, including prospective and current students, faculty, alumni, and the external community. Collaborate with internal stakeholders (Admissions, Athletics, Texas Exes, academic departments, etc.) to amplify their messages and ensure they align with the university social media strategy. Build relationships with influencers and brand advocates to enhance the universitys reach and engagement with key audiences.Oversee the social media content calendar and day-to-day social activities, including content creation, curation, scheduling, posting, and community management across major platforms such as Instagram, LinkedIn, YouTube, X, and other emerging platforms. Ensure regular, consistent, and engaging content aligned with key university initiatives, events, and campaigns. Monitor comments and behaviors to assist in issues management response efforts.Lead, mentor, and develop an effective and productive UMAC social media team, ensuring high-quality content creation, continuous improvement, and professional development. Manage the social teams budget, including paid social advertising campaigns, to ensure the effective use of resources.Manage social media analytics and stay up-to-date on social trends, tools, and best practices to incorporate the latest technologies and strategies into the universitys social media presence. Report on key performance indicators (KPIs) to measure the success of social media efforts, provide actionable insights, and make data-driven decisions to optimize content and engagement strategies.Other duties as assigned.



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