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Content Marketing Strategist

4 months ago

Salt Lake City, United States Paradigm Life Full time

Paradigm Life is a vibrant, fast paced company. We are a nationally recognized insurance agency and specialize in providing insurance and financial services online, using various communication technologies. As a Financial Services Company, Paradigm Life's mission is providing solutions to the financial challenges many Americans currently face. Our unique marketing and business model attracts individuals across the country to our online resources. Our on-demand education creates awareness of our value proposition and our one-on-one client education provides customized solutions to assist in overcoming the average American's financial challenges.

Joining our team means being a part of an innovative and customer-centric organization, where your contributions will have a meaningful impact on our clients' financial well-being. We embrace the Customer Value Journey (CVJ) methodology, ensuring a seamless, positive experience for customers at each stage of their journey with us.

Responsibilities:

Content Strategy Development:

  • Conduct intensive research to gain an in-depth understanding of all buyer personas, focusing on potential and existing clients seeking insurance-based solutions to achieve their financial goals.
  • Analyze topic trends and consumer thoughts to inform content strategy development, considering the various stages of the Customer Value Journey for financial goal achievement.
  • Craft content pillars and sub-pillars that align with our brand and resonate with our target audience and target markets.
  • Plan and maintain the editorial calendar, ensuring content propositions are strategically scheduled to achieve business goals and address the specific needs and desires of our target audience seeking financial solutions.
Content Planning and Execution:
  • Collaborate with the Content Marketing Executive, creative teams, and writers to execute the content strategy effectively, incorporating insights from the Customer Value Journey
  • Oversee the writing tone and style guide for all content, ensuring consistency and adherence to brand voice, while considering the preferences and expectations of our target audience seeking financial solutions.
  • Develop content governance guidelines and ensure they are followed to maintain brand integrity and build a long-term relationship with customers pursuing their financial objectives.
Content Audit and Performance Tracking:
  • Conduct regular content audits to evaluate the performance and impact of published content, identifying opportunities for improvement throughout the Customer Value Journey
  • Track and measure content ROI to gauge the effectiveness of content marketing efforts, focusing on maximizing customer lifetime value and financial success.
Consumer Engagement and Business Objectives:
  • Develop content strategies that engage audiences at all stages of the Customer Value Journey for financial goal attainment, addressing their needs and pain points to build a lasting relationship.
  • Ensure content strategy aligns with the company's business objectives and supports lead generation and customer conversion, considering the preferences and characteristics of our target markets seeking financial solutions.
Requirements
  • Diploma or Bachelor's degree in journalism, communications, or a related field is preferred.
  • Excellent oral and written communication skills,.
  • Ideal 3 year of experience in the financial services industry or related fields
  • Minimum of 5 years of experience in creating and editing digital content across various multimedia and social platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, YouTube, and other relevant channels.
  • Proficiency in copywriting, content creation, and copy editing for diverse target audiences with a deep understanding of the Customer Value Journey for financial goal achievement.
  • Understanding in graphic design, website design, illustration, UX, videography, and photography, enabling the creation of captivating content tailored to our target markets seeking financial solutions.
  • Familiarity with software including Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Lightroom, Adobe InDesign, Adobe After Effects, Adobe XD, Sketch, and Principle.
  • A professional portfolio of work showcasing expertise in content creation and strategy, aligned with the Customer Value Journey for financial goal attainment.
  • Experience in marketing campaigns, project management, and public/media/influencer relations, incorporating the preferences and desires of our target audience seeking financial solutions.
  • Understanding of Agile and Scrum project management processes including associated software of Jira, Clickup or similar solutions
  • Practical Knowledge and experience with digital marketing, including SEO, Content Marketing, Social Media Marketing, E-mail Marketing, PPC Marketing, and Customer Value Journey is vital
  • Familiarity with SEO tools, including Google Adwords and Keyword Planner, Google Analytics, Google Webmaster Tools, Google Search Console, Semrush, and Buzzsumo
The Content Marketing Strategist plays a pivotal role in driving our content efforts, fostering engagement, and achieving our business objectives. If you are passionate about content strategy and have the skills and experience to excel in this role, we invite you to join our dedicated team.

Benefits
  • Paradigm Life is a vibrant, fast paced company. We are a nationally recognized FinTech firm, specializing in insurance, financial services, and online financial education using cutting edge communication and software technologies. We offer:
    • Causal dress code
    • Exciting and fun team environment
    • Medical, Dental, and Vision insurance packages with employer contribution
    • 401(k) with employer contribution
    • Great culture and environment
    Join the Paradigm Life team today