Associate Director of Social Media Strategy

Job Posting Title:

Associate Director of Social Media Strategy

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Hiring Department:

University Marketing and Communications

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Position Open To:

All Applicants

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Weekly Scheduled Hours:

40

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FLSA Status:

Exempt

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Earliest Start Date:

Immediately

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Position Duration:

Expected to Continue

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Location:

UT MAIN CAMPUS

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Job Details:

Purpose
University Marketing and Communications (UMAC) seeks an Associate Director of Social Media Strategy to lead the University's social media team and oversees the strategic planning, management, and execution of content and engagement strategies for the University's central social media channels. This role develops highly creative content and campaigns, enhancing brand awareness, increasing engagement, and driving communication efforts that align with the university's mission, vision, and values. The associate director will also lead coordination of campus-wide social media strategy by collaborating with colleges, schools, and units to ensure a cohesive voice and message across all social channels.

General

Must be eligible to work in the United States on a full-time basis for any employer without sponsorship.

Responsibilities

• Develop, implement, and execute a University-wide social media strategy that drives the University's strategic goals, strengthens its reputation, and fosters engagement with key audiences, including prospective and current students, faculty, alumni, and the external community. Collaborate with internal stakeholders (Admissions, Athletics, Texas Exes, academic departments, etc.) to amplify their messages and ensure they align with the university social media strategy. Build relationships with influencers and brand advocates to enhance the university's reach and engagement with key audiences.

• Oversee the social media content calendar and day-to-day social activities, including content creation, curation, scheduling, posting, and community management across major platforms such as Instagram, LinkedIn, YouTube, X, and other emerging platforms. Ensure regular, consistent, and engaging content aligned with key university initiatives, events, and campaigns. Monitor comments and behaviors to assist in issues management response efforts.

• Lead, mentor, and develop an effective and productive UMAC social media team, ensuring high-quality content creation, continuous improvement, and professional development. Manage the social team's budget, including paid social advertising campaigns, to ensure the effective use of resources.

• Manage social media analytics and stay up-to-date on social trends, tools, and best practices to incorporate the latest technologies and strategies into the university's social media presence. Report on key performance indicators (KPIs) to measure the success of social media efforts, provide actionable insights, and make data-driven decisions to optimize content and engagement strategies.

• Other duties as assigned.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

• 5-7 years of experience managing social media in a professional setting, preferably in higher education or a large organization.

• Proven experience in developing and executing successful social media strategies and campaigns.

• Strong understanding of social media platforms, algorithms, and analytics tools.

• Excellent communication, writing, and storytelling skills.

• Experience with social media management tools such as Hootsuite, Sprout Social, or equivalent.

• Ability to manage multiple projects, meet deadlines, and work in a fast-paced environment.

• Demonstrated ability to lead and mentor a team.

Preferred Qualifications:

• Master's degree.

• Professional experience managing social media strategy on behalf of a major brand with at least a 500k combined following.

• Expertise in managing and optimizing paid social media campaigns

• Experiencing working at or with media outlets.

• Experience crafting or pitching stories for content marketing or media placement.

• Knowledge of photo and video editing tools is a plus.

• Experience in higher education, nonprofit, or mission-driven organizations.

Salary Range

$100,000 + depending on qualifications

Working Conditions

• This position is based in Austin, TX and is expected to work on campus.

• May work in all weather conditions.

• May travel. May work extended hours during events. Nights and weekends may be required during peak periods.

• Typical office environment.

Required Materials

• Resume/CV

• Please include a list of 3-5 projects that are examples of your work, either individual or collaborative.

• 3 work references with their contact information; at least one reference should be from a supervisor

• Letter of interest

Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes.

Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.

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Employment Eligibility:

Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.

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Retirement Plan Eligibility:

The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

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Background Checks:

A criminal history background check will be required for finalist(s) under consideration for this position.

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Equal Opportunity Employer:

The University of Texas at Austin, as an equal opportunity/affirmative action employer,complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

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Pay Transparency:

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

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Employment Eligibility Verification:

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.

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E-Verify:

The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university's company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:

• E-Verify Poster (English) [PDF]
• E-Verify Poster (Spanish) [PDF]
• Right To Work Poster (English) [PDF]
• Right To Work Poster (Spanish) [PDF]

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Compliance:

Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.

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