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Digital Advertising Specialist

4 months ago

Lancaster, United States Woodstream Full time

Woodstream has a rich history of over 150 years, and we are an essential, life sustaining business. We provide pest & animal control products that destroy disease carrying insects & rodents. Would you be interested in the opportunity to work with big retailers like Amazon? We have an immediate opportunity for a Digital Advertising Specialist in Lancaster, PA, and we are looking for motivated individuals who want to join a great Marketing Team Benefits of Working for Woodstream: Competitive benefits package including: Bonus Program 401k with Company Match Health, Dental & Vision Insurance Effective on First Day of Employment Parental Leave Adoption Assistance Paid Basic Life & Disability Insurance Accident, Critical Illness, & Hospital Insurance Options ID Theft & Legal Assistance Plan Options Paid Vacation and Holidays Stable, growing working environment with a history of 150 years of doing business. Opportunity to advance within the company. Overview of the Role: The Digital Advertising Specialist will be responsible for planning and executing all digital advertising campaigns on platforms such as Amazon Advertising, Home Depot Retail Media, Walmart Connect, and Google Advertising. The Digital Advertising Specialist will optimize and monitor campaigns daily and report on their outcomes vs. goal on a monthly, quarterly, and annual cadence. The Digital Advertising Specialist will focus on maximizing our advertising to achieve marketing and sales goals while simultaneously optimizing campaigns for the best possible return on investment. Examples of key marketing and sales goals include growing market share, accelerating traffic and sales, and propelling successful new product launches. While this position is digitally oriented, there is a requirement to be omnichannel focused and work in close collaboration with other members of the ecommerce team, our brick & mortar teams, and our product marketing teams to ensure our advertising efforts align with company sales and marketing objectives regardless of the sales channel. This position will have a significant impact on Woodstream’s sales and marketing efforts. Essential Functions & Responsibilities: Plan, execute, and analyze all advertising on Amazon, HomeDepot.com, Walmart.com, and our own sites via Google Advertising, plus any other advertising platforms as assigned. Maintain a detailed record of all initiatives executed and report progress vs. sales and marketing goals. Must analyze sales data and market share using internal and external tools, and then effectively communicate findings to sales/marketing teams to drive actionable advertising outcomes. Gain a deep understating of key customers’ websites and advertising platforms to provide actionable advertising recommendations with the goal of driving account sales growth. Collaborate with both brick-and-mortar sales and marketing teams to develop and execute cohesive omnichannel marketing plans. Assist in the development of proposals, presentations, and recommendations in conjunction with business reviews for key accounts. Successful Candidate Profile: Mastery of one of the following platforms (or any other similar platform): Amazon Advertising, Walmart Connect, Home Depot Retail Media, or Google Advertising. We do not expect a candidate to be proficient on all these platforms, but candidates must have strong working knowledge of at least one of them. Skills learned on one platform are transferable to the others. Woodstream will train candidates on platforms new to them. BA or BS in Marketing, Business, or Communications, or related degree required. +2 years experience of digital advertising and marketing is preferred. Strong communication and presentation skills. Must be able to effectively communicate ideas, findings, and recommendations and justify new ideas with cost and return analysis. Well-developed analytical skills. Strong understanding of ecommerce management/merchandising practices, search engine optimization, and online marketing & advertising best practices. Accurate and detail oriented and capable of executing functions efficiently. Aptitude for problem solving/quick learning. Proactive, intuitive, naturally curious and comfortable with change. Skilled at simultaneously managing multiple projects. Well-developed skills in Excel, Outlook, and PowerPoint. Positive attitude and high level of energy. Woodstream Fun Facts We are the #1 EAC (Electronic Animal Containment/fencing) company in North America, 10X the #2 company and these products protect our food supply. We are the ONLY Pest & Animal Control company with a significant ESG (Environmental, Social & Governance) Program. Over 40% of our directors and above are woman. 57% of the Executive Team (meaning VP and above) are female, black, Hispanic or Asian/Islander. Woodstream is an Equal Employment Opportunity employer committed to recruit, hire, train and promote without regard to race, color, religion, creed, age, sex, national origin, marital status, union affiliation, disability, sexual orientation, or any other legally protected characteristic . Powered by JazzHR