Senior Marketing Manager

1 month ago

Williamsburg, United States Kingsmill Resort Full time
Job Title: Senior Marketing Manager

Location: Kingsmill Resort, Williamsburg, VA

Job Description:

Kingsmill Resort, a premier destination nestled along the beautiful James River, is seeking a dynamic and results-driven Senior Marketing Manager to join our team. In this role, you will lead the development and execution of comprehensive marketing strategies that drive brand awareness, guest engagement, and revenue growth across all of our luxury offerings, including golf, dining, spa, accommodations, and event spaces.

As Senior Marketing Manager, you will oversee a team of marketing professionals, work closely with cross-functional departments, and leverage data-driven insights to ensure our marketing efforts deliver exceptional results. This role requires a visionary leader with a passion for hospitality, creativity, and a strong understanding of the evolving digital landscape.

Key Responsibilities:

1. Strategic Planning & Execution:
• Develop and execute integrated marketing strategies to promote Kingsmill Resort's key offerings, including golf, restaurants, spa, accommodations, and special events.
• Align marketing campaigns with overall business goals and resort initiatives, ensuring maximum visibility and brand engagement.

2. Digital & Social Media Marketing:
• Lead the development of engaging digital content, paid media campaigns, and SEO/SEM strategies to drive website traffic and increase direct bookings.
• Oversee social media channels, ensuring consistent branding and engagement while expanding the resort's digital presence across platforms.

3. Brand Management:
• Maintain and elevate Kingsmill Resort's brand identity through cohesive messaging, storytelling, and visual consistency across all marketing channels.
• Develop and manage marketing assets including photography, videography, and promotional materials, ensuring they align with the resort's premium positioning.

4. Team Leadership & Collaboration:
• Manage and mentor a team of marketing professionals, fostering creativity, accountability, and professional development.
• Collaborate with the sales, events, golf, restaurants, retail outlets and operations teams to align marketing initiatives with business needs and guest expectations.

5. Partnerships & Public Relations:
• Build and maintain strategic partnerships with local businesses, tourism boards, influencers, and media outlets to enhance visibility and brand reputation.
• Lead PR efforts, including managing media inquiries, press releases, and crisis communication strategies.

6. Data & Performance Analysis:
• Utilize marketing analytics tools (GA4, Meta & Agency reports) to measure campaign effectiveness, track ROI, and adjust strategies based on data-driven insights.
• Prepare and present regular performance reports, providing actionable recommendations for continuous improvement and optimization.

7. Event & Promotions Management:
• Develop and promote special events, packages, and seasonal promotions to attract new guests and enhance the guest experience.
• Oversee the planning and execution of marketing campaigns for resort-wide events, from golf tournaments to holiday specials.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• 3+ years of experience in marketing, with a focus on hospitality, luxury brands, or resorts.
• Proven leadership experience with a track record of managing marketing teams and successfully executing multi-channel campaigns.
• Expertise in digital marketing, social media strategy, content creation, and data analytics. Proficiency in using content management systems (CMS), social media management tools (Meta), and analytics tools such as GA4.
• Knowledge of SEO best practices and principles.
• Ability to work collaboratively across departments and drive creative, strategic initiatives.
• Experience with marketing automation tools, CRM systems, and budget management.
• Strong communication, project management, and interpersonal skills.
• Passion for hospitality, travel, and delivering exceptional guest experiences.

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