Content Strategist

Job ID: 24-06168 Job Title: Content Strategist
Location: Lehi, UT 84043 (Open for remote candidates all over US)
Duration: 6 months
Contract Type: W2 only
Pay Rate: $ 74.65/Hour

Duties:

• The ideal candidate is passionate about delivering innovative, compelling content - from guides to videos to web experiences and more - and promotional campaign kits that will be used across our global demand programs.
• The role requires working cross-functionally with portfolio marketing, demand marketing, product marketing, communications, web, creative and other teams.

• Website content and journeys: Work closely with web program managers, product SMEs, writers, and designers to articulate capabilities, benefits, features, and use cases across product and solution pages.
• Content strategy: Support the content strategy for various client products including but not limited to Real-Time CDP and Customer Journey Analytics. Partner with our Portfolio marketing team and campaign managers to ensure content is aligned with campaign strategy and activated in relevant channels.
• Strategic content development: Develop creative briefs that synthesize large amounts of information - from industry trends to subject matter expert input to primary research - into audience-centric insights and stories that give our creative team the guidance they need to build compelling content.
• Partner with our creative studio and subject matter experts to review content for accuracy, tone, and visual appeal.
• Editorial: Excellent storytelling, writing, and editing skills. Ability to translate complex subjects into consumable, customer-centric content assets.
• Content management & enablement: Catalogue and distribute new content as it becomes available. Enable the broader marketing ecosystem to understand our strategy, what content is available, and how to use it.

• 5+ years of Content Strategy or similar experience
• B2B marketing experience desired
• Experience marketing customer experience / martech software a plus but not required
• Bachelor's Degree or equivalent work experience