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SEO Specialist
4 months ago
Location: Clearwater, FL
Salary: up to $80,000
Benefits: Medical, Dental, Vision, 401k with company match, 15 days PTO/Sick, Paid Holidays
Department: Marketing
In this role, the ideal candidate refines the mechanics behind the clicks-optimizing site structures, improving site health & user experiences, and ensuring peak performance across search engines. This roles' contributions will not only boost site rankings but also shape the digital presence of a diverse brand looking to stand out in a competitive landscape.
What You'll Be Doing:
- Serve as an SEO expert, communicating strategies and presenting actionable insights to increase organic traffic.
- Own the organic growth channel, driving numbers, converting into real leads, and ultimately generating revenue.
- Troubleshoot complex SEO obstacles.
- Conduct comprehensive keyword research and implement a content strategy.
- Optimize on-page elements and internal linking to improve search visibility and site authority.
- Create outstanding product listings.
- Analyze website performance, track trends, and adjust strategies based on data.
- Conduct site audits and ensure technical SEO best practices are met.
- Understand digital marketing goals to translate them into executable strategies through ongoing maintenance and enhancements.
- Identify KPIs and complete work as needed to improve clients' site rankings in major search engines.
- Identify keywords to build content campaigns around.
- Proficiency in SEO tools (SEMrush, GA4, Search Console, etc.).
- Experience with Shopify.
- Strong understanding of site architecture, mobile optimization, and page speed considerations.
- Excellent analytical and communication skills.
- Ability to work independently
- 4+ years' experience in quality management
- Experience in creating SEO-driven blog content, preferred