Marketing Systems Specialist

2 days ago

Altamonte Springs, United States Everstory Partners Full time

Job Type

Full-time

Description

Why Everstory

At Everstory Partners, our mission is to create supportive spaces where individuals and families can find solace, meaning, and hope in the midst of loss. At the heart of our mission is a deep understanding of the profound and complex nature of grief. Every person's journey through loss is unique, and we are committed to providing compassionate and personalized support.

We also believe that grief is not a problem to be solved or a burden to manage alone, but rather a natural and beautiful part of the human experience. Backed by our national strength and our local partners' role is to be a steady presence, a source of comfort and guidance, and a partner in celebrating the life and legacy of the person who has passed.

The Impact You Will Make

The Marketing System Specialist is responsible for assisting in the optimization of marketing systems and processes. This role will report to and support the Director, Data Analytics with various marketing responsibilities including system management, data analysis, process improvement and technical support.

Essential Duties and Responsibilities:

  • Responsible for helping maintain, optimize and troubleshoot CRM platform for both sales users and marketing automation.
  • Analyze marketing data to identify trends, insights, and opportunities for improvement. Generate reports and dashboards to track campaign and sales performance.
  • Develop and refine marketing processes to enhance efficiency and effectiveness. Implement best practices for lead generation, nurturing, and conversion.
  • Collaborate with the marketing and sales team to design, implement, and optimize marketing campaigns within the CRM platform.
  • Provide technical support to team members on the use of systems and tools.
  • Ensure all marketing activities comply with relevant regulations and industry standards.
  • Other duties as assigned by the Director of Data Analytics.
Requirements
  • Bachelor's degree in marketing preferred.
  • 1-3 years of experience in Marketing Analytics, preferably supporting multiple functions.
  • Experience working in Customer Relationship Management platforms, preferably HubSpot.
  • Proficiency in data analysis tools, such as Excel, Google Analytics and Meta
  • Experience in designing, implementing, and optimizing marketing campaigns across various channels.
  • Experience in developing and refining marketing processes to enhance efficiency and effectiveness.
  • Knowledge and experience related to digital marketing including web, social, blog, SEO is a plus.
  • Must be well organized, with a strong sense of priorities and objectives.
  • Must have valid drivers license.
Core Competencies
  • Customer Focus - dedicated to meeting the expectations and requirements of internal and external customers. Gets first-hand customer information and uses it for improvements in products and services. Acts with customers in mind. Establishes and maintains effective relationships with customers and gains their trust and respect.
  • Compassion - genuinely cares about people. Is concerned about their work and non-work problems. Is available and ready to help. Is sympathetic to the plight of others not as fortunate. Demonstrates real empathy with the joys and pain of others.
  • Ethics and Values - adheres to an appropriate and effective set of core values and beliefs during both good and bad times. Acts in line with those values. Rewards the right values and disapproves of others. Practices what he/she preaches.
Role Competencies
  • Functional/Technical Skills - has the functional and technical knowledge and skills to do the job at a high level of accomplishment.
  • Learning on the Fly - learns quickly when facing new problems. A relentless and versatile learner. Open to change. Analyzes both successes and failures for clues to improvement. Experiments and will try anything to find solutions. Enjoys the challenge of unfamiliar tasks. Quickly grasps the essence and the underlying structure of anything.
  • Priority Setting - spends his/her time and the time of others on what's important. Quickly zeros in on the critical few and puts the trivial many aside. Can quickly sense what will help or hinder accomplishing a goal. Eliminates roadblocks. Creates focus.
  • Time Management - uses his/her time effectively and efficiently. Values time. Concentrates his/her efforts on the more important priorities. Gets more done in less time than others. Can attend to a broader range of activities.
  • Total Work Systems - dedicated to providing organization or enterprise-wide common systems for designing and measuring work processes. Seeks to reduce variances in organization processes. Delivers the highest-quality products and services which meet the needs and requirements of internal and external customers. Is committed to continuous improvement through empowerment and management data. Leverages technology to positively impact quality. Is willing to re-engineer processes from scratch. Is open to suggestions and experimentation. Creates a learning environment leading to the efficient and effective work processes.
Work Environment:
  • On-site at Support Center, M-F required.


Our investment in you

Everstory Partners is proud to provide our employees with a quality work environment and opportunity for both personal and professional growth. As part of our ongoing commitment, we offer a competitive benefits package for our Full-Time Employees including: Medical, Dental, 401k with a company match, Life, Short-Term Disability, Long-term Disability, Vision, Tuition Reimbursement, Employee Discount Programs, Generous PTO Programs, Volunteer Opportunities & much more

Everstory Partners is an Equal Opportunity Employer and is committed to employing a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, military or veteran status, gender identity or expression, or any other basis protected by local, state, or federal law.

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