Email Marketing Specialist

2 days ago

Milwaukee, United States HSA Bank Full time

At HSA Bank, we're working toward a world where everyone is empowered to save for a healthy future. Our offerings in the healthcare savings space drive down healthcare costs, increase access, and assist with decision-making for consumers, health plans, partners, and advisors.

Are you ready to join us?

Job Summary:

What You'll Do

As an Email Marketing Specialist, you'll execute campaigns and contribute to campaign strategy as a member of HSA Bank's Channel Marketing Team. The ideal candidate will have 2-3 years of hands-on experience with Salesforce Marketing Cloud, including building data extensions, building and deploying emails in Email Studio, and building journeys in Journey Builder.

HSA Bank's email marketing program is designed to engage, educate, and empower customers by providing timely and relevant information about HSA and other consumer directed health care accounts and their benefits. Through strategic campaigns, we aim to drive account utilization, increase customer satisfaction, and support long-term financial wellness.

Key Responsibilities:

  • Build accurate and precise emails in Salesforce Marketing Cloud utilizing content and designs provided by our creative & content teams.
  • Build/manage recipient segmentation using both flat files and data extensions, including standard and filtered data extensions.
  • Incorporate personalization and dynamic content into messaging.
  • Track and communicate results, success metrics and recommendations for optimization.
  • Execute A/B testing and contribute to test planning strategies when appropriate.
  • Maintain adherence to project plan and task management with attention to detail and laser focus on meeting deadlines.
  • Develop cross functional relationships with Marketing and other team members to support broader initiatives and participate in/lead other projects as assigned.
  • Support Channel Team operations through calendar management, managing group mailboxes, and other related tasks.
  • Future duties as assigned. May include supporting other channels (paid social, display, SMS, etc.). Training will be provided, no prior experience required.
Qualifications
  • BA/BS degree or equivalent experience.
  • Domestic travel required 1-2 times per year.
  • Reside in Eastern or Central time zone required.
  • 2-3 years of hands-on experience building and executing emails with Salesforce Marketing Cloud, utilizing Email Studio and Journey Builder.
  • Strong understanding of email marketing best practices and email concept creation.
  • Self-motivated problem solver with acute attention to detail.
  • Demonstrated ability to manage multiple projects in a fast-paced environment.
  • Growth-oriented mindset and willingness to learn new technologies.
  • Excellent written, verbal, and interpersonal communication skills.
  • Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
  • Banking and Healthcare industry verticals are a plus, and experience working with multiple customer use-cases - both B2B and B2C - preferred.
  • Experience with HTML/CSS, AMPscript, SQL, Adobe Workfront - optional but beneficial.


The estimated salary range for this position is $75,000USD to $85,000USD. Actual salary may vary up or down depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position is eligible for incentive compensation.

#LI-BY1

#LI-REMOTE

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

  • Email Marketing Specialist

    2 months ago

    milwaukee, United States LHH Full time

    The Role:The Email Marketing Specialist will drive the development and deployment of key email marketing campaigns for existing customers and prospects. This role will execute the email marketing strategy and be responsible for building emails, maintaining segment lists, testing, and launching emails in our marketing automation system. This position will...

  • Email Marketing Specialist

    2 months ago

    milwaukee, United States LHH Full time

    The Role:The Email Marketing Specialist will drive the development and deployment of key email marketing campaigns for existing customers and prospects. This role will execute the email marketing strategy and be responsible for building emails, maintaining segment lists, testing, and launching emails in our marketing automation system. This position will...

  • Email Marketing Specialist

    2 months ago

    Milwaukee, United States LHH Full time

    The Role:The Email Marketing Specialist will drive the development and deployment of key email marketing campaigns for existing customers and prospects. This role will execute the email marketing strategy and be responsible for building emails, maintaining segment lists, testing, and launching emails in our marketing automation system. This position will...

  • Email Marketing Specialist

    1 month ago

    milwaukee, United States Russell Tobin Full time

    Russell Tobin & Associates is currently seeking an Email Marketing Specialist to work for one of our top finance clients in Milwaukee, WI! This position is a critical in developing, building and testing email campaigns that touch millions of inboxes. Pay: $28-$34/hr. depending on experienceLocation: Hybrid (must be within 30 miles of Green Bay or Milwaukee)...

  • Email Marketing Specialist

    1 month ago

    milwaukee, United States Russell Tobin Full time

    Russell Tobin & Associates is currently seeking an Email Marketing Specialist to work for one of our top finance clients in Milwaukee, WI! This position is a critical in developing, building and testing email campaigns that touch millions of inboxes. Pay: $28-$34/hr. depending on experienceLocation: Hybrid (must be within 30 miles of Green Bay or Milwaukee)...

  • Email Marketing Specialist

    1 month ago

    Milwaukee, United States Russell Tobin Full time

    Russell Tobin & Associates is currently seeking an Email Marketing Specialist to work for one of our top finance clients in Milwaukee, WI! This position is a critical in developing, building and testing email campaigns that touch millions of inboxes. Pay: $28-$34/hr. depending on experienceLocation: Hybrid (must be within 30 miles of Green Bay or Milwaukee)...

  • Email Marketing Specialist

    1 month ago

    Milwaukee, WI, United States LHH Full time

    The Role:The Email Marketing Specialist will drive the development and deployment of key email marketing campaigns for existing customers and prospects. This role will execute the email marketing strategy and be responsible for building emails, maintaining segment lists, testing, and launching emails in our marketing automation system. This position will...

  • Digital Marketing Specialist

    3 days ago

    Milwaukee, United States J. F. Ahern Full time

    Looking to join one of the best mechanical and fire protection contractors in the United States? Join our team! Ahern has an exciting opportunity for a Digital Marketing Specialist located in either our Appleton, Fond du Lac, or Milwaukee, WI office. We consistently rank as one of the top specialty contractors in Wisconsin, are in the top 15% of specialty...

  • Digital Marketing Specialist

    4 weeks ago

    Milwaukee, United States J. F. Ahern Co. Full time

    Looking to join one of the best mechanical and fire protection contractors in the United States? Join our team! Ahern has an exciting opportunity for a Digital Marketing Specialist located in either our Appleton, Fond du Lac, or Milwaukee, WI office. We consistently rank as one of the top specialty contractors in Wisconsin, are in the top 15% of specialty...

  • Email Developer

    1 month ago

    Milwaukee, United States TEKsystems Full time

    Email Developer Hybrid - Milwaukee, Wi X3 days, not open to 100% remote candidates Contract, 40 hours a week This position is a critical in developing, building and testing email campaigns that touch millions of inboxes. The Email developer also serves as a consultant and strategist to make sure we're complying with the latest best practices, testing new...

  • Digital Marketing Coordinator

    6 days ago

    Milwaukee, Wisconsin, United States Olympus Group Full time

    Marketing Specialist Job Opportunity at Olympus GroupWe are seeking a highly skilled Marketing Specialist to join our team in Milwaukee, WI.About Our Company:Olympus Group is a renowned custom printing and finishing company with over 120 years of experience creating stunning visual experiences for sports, entertainment, tradeshows, and events. Our clients...

  • Marketing and Communication Specialist

    7 days ago

    Milwaukee, Wisconsin, United States Bray Associates-Architects INC Full time

    Job OverviewWe are seeking a highly skilled Marketing and Communication Specialist to join our growing marketing department at Bray Associates-Architects INC.The ideal candidate will have 3+ years of experience in marketing, communications, and graphic design, with a strong understanding of Adobe Creative Suite, Microsoft Office, and WordPress.

  • Market Development Specialist

    1 month ago

    Milwaukee, United States Spectrum Full time

    JOB REQUIREMENTS: Are you an outgoing professional who thrives when working independently? Do you enjoy getting out of the office and connecting with customers where they are? Ready for a financially rewarding job that can lead to real career opportunities? Spectrum is building a NEW residential outside sales team-one that will drive impact for our business,...

  • Market Development Specialist

    2 weeks ago

    Milwaukee, United States Spectrum Full time

    JOB REQUIREMENTS: Are you an outgoing professional who thrives when working independently? Do you enjoy getting out of the office and connecting with customers where they are? Ready for a financially rewarding job that can lead to real career opportunities? Spectrum is building a NEW residential outside sales team-one that will drive impact for our business,...

  • Marketing Specialist

    4 weeks ago

    Milwaukee, United States Rite-Hite Company Full time

    Job Category:Sales, Marketing & Product ManagementSchedule:Full timeJob Description:Rite-Hite is the global leader in the manufacture, sale, service and installation of loading dock equipment, vehicle restraints, high speed doors, high volume, low speed fans and much more - all design to improve industrial safety, security, productivity, design,...

  • Marketing Specialist

    3 weeks ago

    Milwaukee, United States Rite-Hite Company Full time

    Job Category:Sales, Marketing & Product ManagementSchedule:Full timeJob Description:Rite-Hite is the global leader in the manufacture, sale, service and installation of loading dock equipment, vehicle restraints, high speed doors, high volume, low speed fans and much more - all design to improve industrial safety, security, productivity, design,...

  • Digital Marketing Specialist

    6 months ago

    Milwaukee, United States Edgeless Beauty Group Full time

    Edgeless Beauty Group is a dynamic and rapidly growing team in the beauty and wellness industry. Our mission is to provide exceptional experiences for our clients in schools, salons, and spas. If you have a love for people, beauty, wellness, and creating engaging digital content, this role is a perfect fit for you! As a Digital Marketing Manager you will...

  • Senior Digital Marketing Specialist

    2 months ago

    milwaukee, United States Ascedia Full time

    Ascedia is seeking a Senior Digital Marketing Specialist to join our team.We are looking for a driven, curious digital marketing professional with a desire to learn and grow in a supportive, employee-first work environment. If you are seeking an opportunity to have an impact, to take the lead on capturing opportunities, and to have your voice heard and...

  • Senior Digital Marketing Specialist

    2 months ago

    Milwaukee, United States Ascedia Full time

    Ascedia is seeking a Senior Digital Marketing Specialist to join our team.We are looking for a driven, curious digital marketing professional with a desire to learn and grow in a supportive, employee-first work environment. If you are seeking an opportunity to have an impact, to take the lead on capturing opportunities, and to have your voice heard and...

  • Marketing Expert

    7 days ago

    Milwaukee, Wisconsin, United States Olympus Group Full time

    About the RoleWe are seeking a talented Marketing Specialist Intern to join our dynamic team at Olympus Group in Milwaukee, WI.The ideal candidate will have a strong background in marketing and a passion for creating innovative campaigns that drive results. As a key member of our team, you will be responsible for managing prospecting databases, researching...