Senior Content Manager

12 hours ago

Austin, United States Shop LC Full time

We are an electronic retailer of jewelry and lifestyle products headquartered in Austin, Texas with a team of approximately 450 people. Our products are sold through TV (Cable, satellite, Telco's and OTA's), our website, OTT, marketplaces, and social media.

We are the US retailing unit and subsidiary of Vaibhav Global Limited (VGL)- a publicly listed company in India. The other retailing units of VGL Group are in the UK (Shop TJC) and Germany (Shop LC, Germany). VGL Group is a vertical business, having its own manufacturing and sourcing units in India, China, Indonesia, and Thailand.

We believe in supporting our community and protecting the environment with the purpose of Delivering Joy.

Our service to the community is run through our Your Purchase Feeds... program under which each retailing unit donates one nutritious meal to a school-going child in India, the US, the UK, and the Germany for each item sold through all its platforms. Your Purchase Feeds... has current run rate of over 54,000 meals per school day and has provided over 50 million meals to kids in need in US, UK and India until now. Our mission statement embraces the ambitious goal of distributing one million meals each school day to children in need by 2040. We believe that Your Purchase Feeds... provides more than just a meal: it feeds the hearts, minds, and futures of children.

We are committed to protecting the environment by constantly working on reducing our carbon footprint and becoming net zero by 2030. Our factories in India fully functions on solar power and has Platinum level LEEDS certified factory. Our US buildings are Gold level LEEDS certified.

Sr. Content Manager

The Sr. Content Manager will be responsible for developing and executing a comprehensive content strategy for our eCommerce website. This role involves creating engaging, SEO-optimized content that enhances the user experience, drives conversions, and aligns with the overall brand message. The ideal candidate will have a strong background in eCommerce content management, a passion for storytelling, and the ability to lead a team of content specialists.

The Sr. Content Manager will directly report to the VP - Commercial Operations of Shop LC.

Work Location is 100 Michael Angelo Way, Austin TX.

The following are the primary job responsibilities for the role:

  • Content Strategy: Develop and implement a content strategy tailored to the eCommerce platform, focusing on product descriptions, category pages, landing pages, and other key areas of the website.
  • Team Leadership: Lead, mentor, and manage a team of content creators, including copywriters, editors, and designers, ensuring all website content is engaging, accurate, and optimized for SEO.
  • Content Creation: Oversee the creation and enhancement of website content, including product descriptions, category pages, banners, and promotional content to drive traffic and conversions.
  • SEO Optimization: Implement and maintain SEO best practices to improve the website's search engine rankings and enhance the customer journey.
  • Content Management: Use content management systems (CMS) to publish, update, and manage website content, ensuring consistency and alignment with brand standards.
  • Performance Analysis: Monitor and analyze website content performance using tools like Google Analytics, making data-driven decisions to optimize and improve user engagement and sales.
  • Cross-Functional Collaboration: Work closely with the E-commerce, Marketing, Product, and Design teams to ensure cohesive content strategies and support key campaigns and product launches.
  • Content Calendar: Develop and maintain a content calendar specific to the eCommerce platform, planning seasonal, promotional, and evergreen content to keep the website fresh and relevant.
  • Innovation: Stay up-to-date with eCommerce trends, emerging technologies, and content marketing best practices to continuously improve the website's content strategy.
In order to perform this role, we are looking for someone with
  • Education: Bachelor's degree in Marketing, Communications, E-commerce, or a related field.
  • Experience: Minimum of 8-10 years of experience in content management, with a focus on eCommerce websites in a leadership role.
  • Strong writing, editing, and storytelling skills, with a deep understanding of eCommerce content needs.
  • Expertise in SEO and eCommerce content strategies.
  • Proficiency in content management systems (CMS) and web analytics tools.
  • Excellent project management and organizational skills.
  • Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
  • Strong understanding of user experience (UX) and digital merchandising principles.
  • Strategic thinker with a results-driven mindset.
  • Strong leadership and team management abilities.
  • Excellent communication and interpersonal skills.
  • Ambassador of our Core Value: Teamwork, Honesty, Commitment, Passion and Positive Attitude.

Physical Requirements
  1. Remaining in a stationary position, often standing or sitting for prolonged periods.
  2. Moving about to accomplish tasks or moving from one workplace to another.
  3. Adjusting or moving objects up to 40 pounds in all directions.
  4. Repeating motions that may include the wrists, hands, and/or fingers.
Benefits of working at Shop LC
  1. 100% Company paid, employee-only medical, dental, vision, and life insurance.
  2. 4% 401(k) matching
  3. Company profit sharing (twice annually)
  4. Up to 15 days of PTO & vacation time, maternity/paternity leave, company-covered short-term & long-term disability, paid training time, paid volunteer time, 7 paid holidays
  5. Corporate discounts, employee sales, Employee Assistance Program
  6. Tuition reimbursement and scholarship (for dependents going to college)
  7. A great work environment, where you will learn, be challenged/ supported and given projects that reflect your interests, and you can own/ take pride in

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