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Digital Content Specialist

4 months ago

Austin, United States University of Texas at Austin Full time

Work with website developers on the creation of new features for Center websites. Develop solutions for sharing web content that prioritizes the user experience and enhances the presentation of Dana Center content. Work with developers on improvement to back end of CMS.Identify and implement strategies to increase web traffic and search engine results rankings. Research keywords and provide options to content developers. Evaluate current Center websites to locate areas of opportunity to optimize content. Write effective metadata.Refresh current web pages to ensure content stays up to date. Complete tasks from the Center content calendar in a timely manner. Maintain and support the Centers brand standards.Regularly evaluate Google Analytics and other metrics. Produce internal reports for teams to evaluate current communications strategies. Proactively provide potential solutions.Work with the technology team and communications and publishing team to maintain and analyze the content calendar. Collaborate on goals or initiatives that positively influence the Centers internal and external communication.Participate in processes and activities designed to establish an organizational culture that supports learning, collaboration, and collective responsibility in order to enhance professional relationships, job satisfaction, and organizational effectiveness.