Social Media and Content Strategist
1 week ago
Social Media and Content Strategist - Rock Hill, SC
Functional area:
Marketing
Country:
United States
City:
Rock Hill
Company name:
Chicago Pneumatic Tool Company LLC
Date of posting:
Nov 8, 2024
Your Role
Chicago Pneumatic has an exciting Social Media & Content Strategist opportunity where you will be responsible for developing and implementing effective social media strategies that enhance brand awareness, engage our audiences, and drive purposeful organic growth across multiple brand presences on various social platforms. This is the perfect opportunity to leverage your expertise in social media trends, analytics, and content creation to build a strong online community, drive brand growth, and shape our digital identity and expertise through content creation. This role reports to the Digital Marketing Manager and sits in Rock Hill, South Carolina.
- Strategy Development: Develop, implement and manage a content calendar for organic social media strategies across multiple platforms and companies.
- Content Creation:Plan, create, curate and share engaging and high-quality content (including text, images, video, graphics, etc.) to increase awareness and engagement for all brands.
- Community Management: Foster and manage online communities, engage in social listening, and respond to comments and messages in a timely manner.
- Analytics and Reporting: Monitor and analyze social media performance using analytics tools, providing regular reports, insights, and projections.
- Trend Analysis: Stay updated on the latest social media trends, tools, and best practices to ensure strategies remain innovative and effective.
- Collaboration: Work closely with other members of the customer experience team, division, and brand stakeholders to ensure cohesive brand messaging.
- Campaign Management: Plan and execute organic social media campaigns to achieve specific marketing objectives such as brand awareness and lead capture.
- Brand Advocacy: Promote brand values and voice consistently across all social media channels.
- Other duties as assigned
Should this pique your interest Apply Now
To succeed, you will need
Education:
- Bachelor's Degree in Marketing, Communications, Digital Media, or Advertising; or related work experience.
Skills:
- Ability to create engaging and high-quality content, including text, images, and videos.
- Proficiency in using social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) and management (Social Seeder, Sprout Social).
- Knowledge of social media analytics tools (Google Analytics, Facebook Insights, MOZ) to track performance, derive insights, and deliver accurate reporting and forecasting.
- Ability to operate design software (Adobe Creative Suite, Canva, Veed.io, etc.) to create visually appealing content.
Experience:
- 3-5 years' experience in social media management and content development.
- Accomplished digital strategist with proven success and track record from previous digital marketing initiatives.
- In-depth knowledge of popular social media platforms (LinkedIn, Facebook, YouTube, and Instagram) and their best practices.
- Experience with SEO practices a plus.
These may also help you succeed even further in this role:
- Passionate about learning and exploring new things; adapt quickly to new situations and opportunities, excited to find new ways, perspectives and ideas.
TCS
In return, we offer you
The choice that you make in your employer has a major impact on both your personal and professional lives. Therefore, it is important to know that the company you work for is as invested in you, as you are in them. With over 1,200 employees worldwide, we have opportunities across many functions, designed to develop your skills and enhance your career within the Atlas Copco Group.
Our pledge to you:
To always provide a culture known for respectful interaction, ethical behavior, and integrity. It is of vital importance that our employees experience the highest level of fulfillment in both their professional and personal lives. To assist with this, we offer a flexible hybrid work environment, phenomenal wellbeing packages, and continuous opportunities for you to develop and grow
Diverse by nature and inclusive by choice
Bright ideas come from all of us. The more unique perspectives we embrace, the more innovative we are. Together we build a culture where difference is valued and we share a deep sense of purpose and belonging.
As a key player in the Industry, we are fully committed to our Corporate Social Responsibility and are guided in this by the United Nations Sustainable Development Goals.
Read more about our commitment and activities around Sustainability here: Sustainability at Chicago Pneumatic
City
Rock Hill, SC
Local Terms and Conditions Apply
Over 120 years of experience
Since 1901, CP has delivered reliability with a deep understanding of customer needs. We are a global manufacturer of high-performance power tools, air compressors, generators, light towers, and hydraulic equipment for professional and industrial applications. Our products are engineered for performance and lasting customer value. People. Passion. Performance. This is our promise.
Chicago Pneumatic Tool Company LLC is an Equal Opportunity Employer and does not discriminate in hiring or employment against any individual on the basis of race, religion, color, creed, gender, gender identity or expression, national origin, ancestry, age, marital status, citizenship, physical or mental disability, veteran status, sexual orientation, or status within any other group that is protected by anti-discrimination laws.Women are encouraged to apply
#TCS for Chicago Pneumatic Tool Company LLC - NA Sales Company
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