Content Marketing Manager
3 weeks ago
Remote/Seattle,WA
Description
ESC's premier client is seeking a dynamic and experienced Content Marketing Manager to join their Generative AI team. In this role, you will craft compelling, audience-focused messaging, elevate content creation across a team of product marketers, and own the creation of newsworthy blogs surrounding major launch moments. You will also develop and execute innovative marketing programs to position the client as a leader in generative AI and collaborate with the customer reference team to create impactful customer stories.
Key Responsibilities:
- Draft compelling, audience-focused messaging for the generative AI business.
- Bar-raise content creation across a team of product marketers, including thought leadership articles, eBooks, promotional copy, and more.
- Own the creation of newsworthy blogs surrounding major launch moments.
- Develop and execute marketing programs to position client as a leader in generative AI.
- Work with cross-functional teams to ensure alignment and consistency in messaging and branding.
- Work with the customer reference team to craft customer stories that educate and inspire.
- Collaborate with customers to showcase successful use cases and highlight the impact of clients generative AI solutions.
- Identify industry trends and leverage insights to inform content strategy and marketing initiatives.
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
- 4+ years of experience in product marketing, preferably in the technology or AI industry.
- Proven track record of creating compelling, audience-focused messaging and content.
- Strong writing and editing skills with the ability to produce high-quality content under tight deadlines.
- Experience developing and executing successful marketing programs.
- Ability to collaborate effectively with cross-functional teams and external stakeholders.
- Strong analytical skills with the ability to leverage data to inform marketing strategies and decisions.
- Excellent project management skills with the ability to manage multiple projects simultaneously.
- Passion for technology and AI, with a deep understanding of the generative AI landscape.
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