Social Media Engagement Manager

The University of Connecticut is a top-ranked national university and health-system with its flagship campus in idyllic Storrs. Designated a Carnegie Research 1 institution, UConn is the state land- and sea-grant university charged with education, research, and service to the state and nation. The University serves 32,000 students across seven campuses, 8600 first-in-family students, and boasts 25 national championships. UConn Health is a top-ranked health provider located in Farmington and delivers award-winning medical education, research, and hospital and clinical services to 1.3 million patients a year.

With record-applications, back-to-back Men's Basketball National Championships, and a strategic location equidistant from Boston and New York City, UConn is poised to continue its meteoric rise as New England's top public University guided by a new strategic plan.

To meet the strategic objectives of the University, UConn Foundation is embarking on a historic campaign to support the University's trajectory. With students at the forefront, the campaign will also elevate faculty, groundbreaking research, sustainability, and a thriving community on campus that fuels the state. We seek the top talent in the country to join Husky Nation and invite inquiries and applications. We are committed to a caring and inclusive work culture, professional and leadership development, and flexibility for high achievers with a passion for higher education.

The UConn Foundation is an equal opportunity, affirmative action employer. We celebrate diverse perspectives and are committed to a welcoming environment that will value your unique experiences and identity. We recognize that a true commitment to Diversity, Equity, and Inclusion requires ongoing education and action, and we strive for continued growth each and every day.

We're looking for dedicated professionals to drive success and excellence and exemplify our values of integrity, empathy, kindness, accountability, collaboration, transparency, and a commitment to diversity, equity, and inclusion.

POSITION SUMMARY

In this Social Media Engagement Manager role, you will engage the UConn community through vibrant, innovative, and inclusive storytelling and will be responsible for executing compelling marketing for fundraising and alumni and donor events, programs, and activities. By using best practices in social media marketing and community building, you will manage the Foundation's social media channels, create compelling content, and contribute to social media strategy.

In this role, you will:

• Implement the Foundation's social media strategy and manage social media platforms, including the calendar.
• Maintain the Foundation and UConn's brand on social media through exposure, influence, and engagement.
• Serve as the primary content creator for all Foundation social media platforms, including development and execution of all social media campaigns and posts. Collaborate with writers, editors, graphic designers, and multimedia producers on content development.
• Lead social media marketing efforts for fundraising as well as alumni, donor, and affinity group engagement events, programs, and activities. Collaborate with Creative Digital Strategy and Constituent Engagement staff to develop and execute plans and content that integrate into the full scope of digital and print marketing.
• Lead strategy building for paid advertising and amplifying content related to social media campaigns. This includes Meta, LinkedIn, and Google.
• Collaborate with University counterparts to coordinate social media efforts and cross-promote content.
• Collaborate with Associate Director of Digital Engagement on the Husky Storytellers program to create thoughtful and engaging social media content.
• Develop and grow social media campaigns for recruitment and retention efforts (i.e., candidate recruitment, new hire and promotion announcements) in collaboration with Human Resources.
• Monitor social media analytics, manage reporting, and make recommendations to enhance effectiveness. Use data-driven knowledge to recommend messaging and themes for multichannel campaigns. Analyze emerging media trends and platforms.
• Monitor social media channels, identify and engage with relevant online communities, and manage alumni network Facebook groups. Listen to the University community-especially alumni, donors, and friends-on digital channels to recommend content approaches and campaign themes. Actively foster community management to strengthen relationships and enhance engagement across all platforms.
• Support clearly defined and strategic fundraising priorities within the campaign and articulate compelling cases to advance these priorities.
• Model and articulate the Foundation's organizational core values at all times.
• Perform other duties as assigned.
  

Engagement

Collaborate with department and stakeholders to steward donors, engage with alumni, and support campaigns specific to your department.

Leadership

Provide visible leadership across the entire organization by engaging in organization-wide activities such as departmental meetings, all-staff meetings, and staff events.

To be successful in this role, you should:

• Be a champion for inclusion and diversity both internally and externally.
• Possess a high level of motivation and the ability to exercise independent judgment.
• Demonstrate strong interpersonal skills, tact, and diplomacy.
• Be able to build productive, beneficial relationships with a broad range of constituencies.
• Demonstrate strong written and verbal communications skills, including the ability to effectively communicate University priorities to donors and prospects, and to positively represent the University and Foundation.
• Be able to handle multiple tasks, to assess and order priorities, and to track details in a fast-paced environment.
• Be able to engender trust and confidence of donors and prospective donors and to maintain confidentiality of donor information; be able to represent the UConn Foundation to prospects, donors, faculty, administrators, and others.
• Demonstrate experience in new media or social media strategy; implementation and measurements with an in-depth knowledge and understanding of social media platforms and analytics; and listening tools (e.g., Sprout Social).
• Possess strong storytelling, writing, and editing skills.
• Demonstrate knowledge of graphic design and awareness of design needs to complement content and platforms.
• Demonstrate strong interpersonal, communications, and organizational skills.
• Be able to take initiative, think strategically, work independently, and work collaboratively with a creative team.
• Be able to work to the demands of the position, which may involve nights and/or weekends and exceed a 40-hour work week. Willingness to work flexible hours when activities fall outside business hours.
• Demonstrate attention to and concern for others.
  

Education and Experience

We provide a broad set of requirements to be inclusive of people of all backgrounds and experiences. If you think you have the skills for the position, we want to hear from you. Even if this is not the right role, we may know of opportunities elsewhere or have future opportunities that better match your skill set.

• Bachelor's degree or equivalent combination of education and experience.
• 3+ years of experience in managing social media channels professionally.
• Proficient in Microsoft Office suite, Adobe Creative Suite, and project management software (e.g., Basecamp).
  

Salary:

The expected salary for this position is $58,000+. It will be commensurate with qualifications and experience, while also placing an emphasis on internal equity.

Benefits:

Benefits start from day one. We offer medical, dental, and vision plans and will make an annual contribution to your health savings account if enrolled in one of the high-deductible health plans offered by the Foundation.

In addition, there are a few other perks to being a UConn Foundation employee:

• We offer a generous contribution to your 403(b) retirement plan to help you plan for retirement.
• We place an emphasis on work/life balance. In addition to a hybrid schedule, you will receive thirteen paid holidays, five weeks of paid time off per calendar year, and additional sick time.
• We invest in your professional development. Aside from opportunities to participate in various trainings, committees, and conferences throughout the year, you will also be eligible for tuition reimbursement after one year of employment.
  

Please inform a Human Resources Representative if you need any assistance completing any forms or participating in any part of the application process due to a disability.