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Director of Digital Marketing

4 months ago

Morristown, United States International Voyager CruiseDirect Full time
About the Company:

For over 15 years, more than 33 million visitors and over 500,000 clients have enjoyed our award-winning service here at International Voyager / CruiseDirect.com. We're proud to say that we offer responsive, hassle-free vacation planning for global travelers. We're thrilled to inspire bucket lists, family reunions, honeymoons, dream vacations and more Join our growing Inc. 5000 award-winning team, revolutionizing travel planning and online booking, and begin helping our guests build memories for a lifetime. Your dream job starts here.

About the Role:

We're currently looking for a Director of Digital Marketing to join our growing team. If you live by hashtags and emojis, watch YouTube more than regular television, live on Instagram and can't sleep until you've checked out Facebook, we want to talk to you. We are looking for this positionto develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The Director of Digital Marketing will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities:
• Plan and execute all digital marketing, including SEO/SEM, Affiliate, Direct /Loyalty Program, Remarketing, blogs, Cart Retargeting, Mobile Apps and PR marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with product team to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Forecast sales performance trends and act proactively to increase our market segment
• Liaise with Product, Design and Sales management to increase client satisfaction through cohesive strategies
• Monitor competition and provide ideas to stand out

Requirements:
• BS/MS degree in marketing or a related field
• +5 years proven working experience in Digital Marketing
• Experience managing a small team of Marketing Specialists
• Must have experience in the Travel or Cruise industries
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Must have experience marketing on all social media channels (FB, Instagram, TikTok, etc.)
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
• Working knowledge of ad serving tools (e.g., Atlas, Criteo, etc)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Rewards:
• Competitive salary commensurate with experience
• Health and wellness benefits
• Retirement plans
• Casual environment
• Paid time off
• Free or discounted travel