Marketing Manager, Brand
3 weeks ago
Marketing Manager, Brand
ID
2024-5315
Department
Marketing
Position Type
Regular
Location
US-MN-Eagan
Job Overview
As an industry leader of premium windows and doors, our work is grounded in intentionality enabling possibility for our products, customers and brand. Sitting within the brand strategy team, a Marketing Manager, Brand with an emphasis on brand experience and partnerships, is ultimately responsible for building relationships with marketing partners that will in turn provide value - reach, awareness, content, experiences, etc. - back to the Marvin brand. This work will elevate our presence and positioning in the market, be a critical lever to impact our various audiences, and continue to build our 100+ year history in the market. If you're a creative collaborator with experience building brands, we're looking for you
Highlights of your role- Lead marketing strategy for Marvin brand experience center, Marvin at 7 Tide, ensuring brand integration across various channels, alignment to our brand values and audiences, and ongoing collaboration with brand experience center leadership
- Support through focused Sales Enablement strategy
- Lead strategy and POV on deeper integration of Brand and Product which might manifest in sales enablement, content storytelling or otherwise.
- Evaluate a range of partnerships through a brand lens; determine the best partnerships, how to measure effectiveness given brand goals and outward representation for product and brand distinction
- Develop and negotiate contracts that amplify the Marvin brand experience through the best activation strategies, media placements, one-on-one opportunities, in-market events and more
- Grow and maintain a deep level of customer and audience understanding within the organization in order to field Q&A and build reputation with partners at all levels
- Lead regular team share outs on performance, positioning and opportunities for evolved thinking
- Astute financial management of brand partner(s) and partnerships, key vendors, particularly around event development
- Passionate about the convergence of brand, content, brand experiences and new marketing opportunities.
- Strong bias for action: collaborates cross-functionally, willingness to troubleshoot, and resilience to push for success.
- Strong written and verbal communication and have confidence presenting ideas and recommendations to various audiences.
- Minimum 3-4 years of experience leading Brand Strategy with a focus on brand and/or product marketing.
We invite you to See Yourself at Marvin
From people to products, Marvin is committed to creating better ways of living. When you join this family-owned and -led window and door company, you belong to a community full of opportunities. You also belong to one of America's Top 20 Large Employers of 2024, according to an exclusive ranking by Forbes Magazine.
For more than 100 years, we've been designing, building, and engineering premier products. Today, in our 16 locations across North America, we manufacture Marvin's portfolio of products, which includes Infinity Replacement Windows, TruStile Doors, and Marvin Coastline brands.
Together, we live our values and enjoy a culture that feels like home. Our better living approach to benefits supports you at work and beyond. From day one, you receive health insurance, paid holidays, paid parental leave, a 401(k) retirement savings match and more A few unique offerings include:
- $300 annual wellbeing account to spend on whatever makes you happy + healthy
- Better Living Day (a paid day off to go have some fun)
- $$ Annual profit sharing - get rewarded for the role everyone plays in making Marvin a success
- Giving at Marvin - join coordinated volunteer opportunities
- Brighter Days Fund - financial support thanks to your colleagues and the Marvin family should you suffer a personal hardship
When you belong to the Marvin team, it's all part of the package. Apply today
Marvin is an Equal Opportunity EmployerThis job posting is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities of the employee. Accommodation may be made to enable an individual with a disability to perform the essential functions of the position. Any employment offer depends on completing a background check and drug screen to company standards.
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