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Senior Product Manager
4 months ago
Convivial Brands
Senior Product Manager
Grand Rapids ,
Michigan
Apply Now
We're looking to add a Senior Product Manager to our Product Management and Marketing Team In this role, you'll play an impactful role in driving profitable growth for the company. You'll work collaboratively with multi-level stakeholders across functions to develop the strategic product roadmap for new product development, portfolio management, category planning, and product lifecycle managment from inception to adoption in the marketplace.
Note: this is not a remote position. You must be based out of West MI. We are currently not considering applicants out of state.
Who We Are:
Convivial Brands is the umbrella company for our 4 brands - Design Design (1987), Verdant Graphics (2011), The High Five GR (2018), and Tableau (2020). At Convivial Brands, everything we do revolves around Making Life Better - which includes creating opportunities, products, and a culture that strives to do just that. The physical products we make help people celebrate and enhance life, sometimes in small, quaint ways, and other times in big statements. From celebrating a wedding to giving a small gift of appreciation, each brand produces an end product that intends to make life friendly, lively, and jovial - ergo making life
Convivial . This is achieved through operating within our Core Values of being trustworthy, pursuing excellence, and exemplifying a team first mindset. Those three values are what guides our day-to-day operations and ensures we are moving in the right direction the right way.
The Position (Not an all-inclusive list):
Know your market and stay informed of industry, market, and customer trends.
Manages strategic planning and implementation - leads the development and execution of product line strategies, priorities, and category plans to ensure we're innovative, relevant, and competitive.
Creates the roadmap to achieve the strategic plan with emphasis on new product development, product positioning, and developing go-to-market strategies for implementation.
Defines and aligns product segmentation with brand positioning and strategy.
Develops business proformas for new products, programs, and promotions, including products, displays, and the in-market experience.
Develops strong, collaborative relationships with cross-functional teams.
Facilitates product line reviews to evaluate ongoing performance of categories and product lines.
Manages product categories to expand market share, increase sales opportunities, drive profitability across channels, and deepen customer relationships with Convivial Brands' products and brands.
Establishes product lifecyle metrics and plans appropriate modifications to keep line/mix at desired performance levels.
Establishes pricing (and pricing rules) and provides cost/value analysis.
Proposes new product conepts, optimization, and rationalization.
Collaborates with marketing and sales to create effective plans and drive awareness of our brands.
Develops and cultivates relationships with key stakeholders in order to influence decisions, negotiate solutions to complex problems, and achieve desired outcomes.
Owns profit and margin for assigned product lines.
Works closely with the Director of Product and Marketing on sourcing viable suppliers for effective product development. Develops supply partnership strategies and negotiates with suppliers during the bid process.
Creates and executes guardrails for product within the product lifecycle.
Contributes to budget recommendations and unique solutions to maximize product performance.
Collaborates with key team members in effective tradeshow and positioning, planning, and execution.
Optimizes and systemizes the use of the ERP system regarding both supply chain and product functionality and accuracy.
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