Associate Brand Manager, Communications
1 week ago
About Us
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O...and Philadelphia
No matter the brand, we're united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we're transforming the food industry with bold thinking and unprecedented results. If you share our passion - and are ready to create the future, build a legacy, and lead as a global citizen - there's only one thing to do: join our table and let's make life delicious
Our Culture of Ownership, Meritocracy & Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level, from entry-level intern to senior leader, to own their work. We share a responsibility to think like Owners - to be mindful of the collective and sustained success of Kraft Heinz - which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You're expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level - and you'll be rewarded. You're given opportunities to leave a mark and build a legacy. But you won't do it alone. You're supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
Position Summary
Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer...really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As an Associate Brand Manager (ABM), you will be at the center for some of the biggest decisions we make.
ABMs are leaders in our brands and businesses: You turn ideas into actions. Your responsibilities will span across strategy, advertising, media, and agency management. You will lead creative planning, execution, and optimization across the marketing mix. This position is best suited for someone who is creative, consumer-obsessed, has a bias for action, a love for social media and culture, and excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals.
The ABM role on Philadelphia brings the opportunity to work on a beloved 150 year old brand that is the inventor of cream cheese and the market leader in the US and Canada. You will work on the brand across North America, building breakthrough communications and establishing brand equity that will drive business growth. You will partner with incredible creative talent to find new ways to reach consumers across the full consumer journey. You will be responsible for thinking differently about how we advertise, and inspiring others to do the same.
Key Components of the Role
- Creative Strategy & Planning: Manage end-to-end creative strategy, translating business objectives into insight-driven creative concepts that resonate with audiences. Demonstrate expertise in the consumer journey and application of the full marketing mix, with strong comprehension of emerging platforms. Identify optimal creative territories and key ideas for development, ensuring Canadian localized relevance while exploring cross-border opportunities for synergy and scalability.
- Campaign & Activation Execution: Responsible for delivering creative work and activations on-time and on-budget. Take ownership of the creative brief, facilitate agency discussions, and manage the feedback process. Coordinate creative approvals among key stakeholders while maintaining responsibility for budget management, timelines, and marketing calendars. Approve the research framework to support creative development.
- Performance Tracking & Optimization: Design clear upfront campaign and activation objectives and KPIs that align with business objectives. Monitor and analyze campaign performance metrics, offering actionable insights, and executing recommendations for ongoing improvement.
- Brand Equity: Support the establishment and maintenance of brand foundations to cultivate emotional connections and ensure brand consistency.
- Stakeholder Engagement: Lead internal and external partners in taking creative ideas from concept to reality, working closely with category marketing, consumer insights, omni shopper marketing, sales, finance, and agency partners. Drive hands-on leadership of social media team, engaging the brand in culture. Steer full cross-agency team (creative, social, media, PR) to bring ideas to life and extend campaign across relevant channels. Manage discussions during presentations with business unit and marketing senior leadership.
- Consumer-led marketer with an ability to leverage insights and trends to inform marketing strategies. Must have a strong passion for understanding consumer behavior and empathy to create impactful consumer connections.
- Proven track record of drive for results and leadership.
- Creative innovator with the courage to stand up for ideas and passionate about the power of brand and consumer experience to impact the strategic direction of business.
- Strong communication, influence and relationship building skills in a cross-functional and agency team environment.
- Bias for action and operates with agility in a fast-paced environment. Can manage multiple workstreams effectively and in an organized manner.
- Strong strategic and problem-solving skills with the ability to leverage multiple sources of data to bring forth recommendations and execute.
- Minimum of 3+ years of proven experience in marketing for a CPG company or experience supporting on the agency side (advertising, consulting, media), social media specific experience a plus
- Bachelor's degree required
Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NAZTAOps@kraftheinz.com
-
Internal Communications Specialist
1 week ago
Chicago, Illinois, United States Bela Brand Bat Full timeAbout UsBela Brand Bat is a dynamic company that excels in delivering exceptional products and fostering strong connections with clients and communities. Our commitment to quality, integrity, and innovation sets us apart in the industry. We empower our team with growth opportunities and resources to thrive.Job OverviewWe are seeking a skilled Communications...
-
Brand Reputation Manager
7 days ago
Chicago, Illinois, United States Bela Brand Bat Full timeCompany OverviewAbout Us:Bela Brand Bat is a leading company in the branded communications and marketing industry, renowned for delivering exceptional products and fostering strong connections with clients and communities. Our commitment to quality, integrity, and innovation sets us apart, empowering our team with growth opportunities and resources to...
-
Associate Brand Manager
1 week ago
Chicago, United States The LaSalle Group Full timeLaSalle Network has partnered with a CPG food company in hiring an experienced and driven Associate Brand Manager to join their team. This remote role offers an exciting opportunity to shape and grow their brand presence, manage strategic marketing initiatives and engage with cross-functional teams to deliver impactful, consumer-focused brand experiences....
-
Associate Brand Manager
1 week ago
Chicago, United States The LaSalle Group Full timeLaSalle Network has partnered with a CPG food company in hiring an experienced and driven Associate Brand Manager to join their team. This remote role offers an exciting opportunity to shape and grow their brand presence, manage strategic marketing initiatives and engage with cross-functional teams to deliver impactful, consumer-focused brand experiences....
-
Sr. Manager, Brand Communications
1 week ago
Chicago, United States Knack Solutions Full timeAbout the job Sr. Manager, Brand Communications ***W2 only***Position: Sr. Manager, Brand Communications Work Authorization: USC or GC Holder only Location: On-site (Chicago, IL) What will your day look like? You will be responsible for shaping the company's public image and operationalizing the brand internally and externally. This strategic storyteller is...
-
Sr. Manager, Brand Communications
1 week ago
Chicago, United States Knack Solutions Full timeAbout the job Sr. Manager, Brand Communications ***W2 only***Position: Sr. Manager, Brand Communications Work Authorization: USC or GC Holder only Location: On-site (Chicago, IL) What will your day look like? You will be responsible for shaping the company's public image and operationalizing the brand internally and externally. This strategic storyteller is...
-
Strategic Communication Specialist
1 week ago
Chicago, Illinois, United States Bela Brand Bat Full timeJob DescriptionBela Brand Bat is a dynamic and innovative company dedicated to delivering exceptional products and fostering strong connections with our clients and communities.We are seeking a skilled and motivated Communications Coordinator to enhance our brand's internal and external communication efforts. This role is vital in supporting company...
-
Associate Brand Manager, Communications
2 days ago
Chicago, IL, United States The Kraft Heinz Company Full timeAbout Us The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands...
-
Associate Brand Manager, Marketing Strategy
2 weeks ago
Chicago, United States Kraft Heinz Company Full timeAssociate Brand Manager, Marketing Strategy – Lunchables Apply locations Chicago, IL time type Full time posted on Posted 2 Days Ago job requisition id R-88111 Job Description About Us The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion....
-
Associate Brand Manager, Marketing Strategy
1 week ago
Chicago, United States Kraft Heinz Company Full timeAssociate Brand Manager, Marketing Strategy – Lunchables Apply locations Chicago, IL time type Full time posted on Posted 2 Days Ago job requisition id R-88111 Job Description About Us The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion....
-
Associate Brand Manager, Marketing Strategy
1 week ago
Chicago, United States Heinz Full timeAbout Us The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40...
-
Associate Brand Manager, Marketing
1 week ago
Chicago, United States Kraft Heinz Company Full timeJob DescriptionKraft Heinz, the companyThe Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products...
-
Associate Brand Manager, Marketing
1 week ago
Chicago, United States Kraft Heinz Company Full timeJob Description Kraft Heinz, the company The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products...
-
Associate Brand Manager, Marketing
1 week ago
Chicago, United States The Kraft Heinz Company Full timeJob Description The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our...
-
Associate Brand Manager, Marketing
1 week ago
Chicago, United States The Kraft Heinz Company Full timeJob Description The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our...
-
Associate Brand Manager, Marketing Strategy
1 week ago
Chicago, United States Kraft Heinz Company Full timeJob DescriptionAbout UsThe Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed...
-
Associate Brand Manager, Marketing Strategy
1 week ago
Chicago, United States Kraft Heinz Company Full timeJob DescriptionAbout UsThe Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed...
-
Brand Manager, Partnerships
2 months ago
Chicago, United States Tropicana Brands Group Full timeAbout Tropicana Brands Group The launch of Tropicana Brands Group represents an exciting fusion of some of the world's most beloved and up-and-coming brands in the juice category, including Tropicana, Naked, KeVita, Izze, Dole, Copella and Punica. Established in 2022 as a joint venture between PAI Partners and PepsiCo, our new company blends the best of...
-
Brand Manager, Partnerships
1 week ago
Chicago, United States Tropicana Brands Group Full timeAbout Tropicana Brands Group The launch of Tropicana Brands Group represents an exciting fusion of some of the world's most beloved and up-and-coming brands in the juice category, including Tropicana, Naked, KeVita, Izze, Dole, Copella and Punica. Established in 2022 as a joint venture between PAI Partners and PepsiCo, our new company blends the best of two...
-
Brand Manager
1 month ago
Chicago, United States Dairy Farmers of America Full timeThe Brand Manager, Cheese will help drive demand for Borden Cheese and Cache Valley Creamery Cheese by creating consumer and customer demand. The brand manager will develop, create, and execute marketing plans in support of long-term strategies. Accountable for helping to deliver the overall business goals, this position supports the cross-functional team...
