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Senior Account Director
3 months ago
Laundry Service is a full-service marketing agency building relationships between people and brands. We help brands craft a meaningful role in culture across lifestyle, sports, music, technology and entertainment spaces. Our team delivers on strategy, creative, production, media buying and influencer management completely in-house. Laundry Service is a Wasserman company - learn more at www.247laundryservice.com.Wasserman is a leading marketing, management, representation and sales business that serves talent, brands and properties on a global scale. We operate at the epicenter of sports, music, entertainment and culture, empowering clients, igniting passions and inspiring fans worldwide.Headquartered in Los Angeles, Wasserman's presence spans 27 countries and more than 65 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com. Laundry Service seeks a Sr. Account Director to join our team. This role will support one key account, a Fortune 500 client focused in the quick service restaurant (QSR) space. The person in this role needs to have a mind for organic business growth, someone who can see and foster new opportunities while managing current deliverables, and has immense experience working with creators, influencers and A-list talent. This is the perfect role for a leader that is inherently, naturally, gloriously social, both online and offRESPONSIBILITIES Demonstrates strategic strong ability insight to help develop, manage, and coordinate long term execution plans from client's stated business objectives and implement those plans. Possesses a strong understanding of integrated campaign management, including the process of influencer implementation. Provide daily account management via in-person, phone, or email with client and agency partners. Devise engagement strategies, approve content, manage scopes, deliverables, and campaigns, and oversee resource allocation to ensure that all parties stay true to the strategic vision and voice across channels 24/7, 365. Work closely with strategy and client to identify emerging platforms and trends to drive innovation. Ability to sell in big ideas that drive brand awareness and relevance. Strong project management skills and ability to prioritize. Develop an ongoing relationship with clients and agency Deepen the client relationship through recommending, fostering, creating, and delivering effective campaigns. Displays understanding of business concepts and client objectives in order to identify campaign expansion opportunities. Facilitate client presentations and internal briefings. Keeping all agency teams (creative, strategy, media, production) informed, focused, and motivated about business Requirements 8+ years' experience managing integrated accounts. Smooth communication skills: persuasive, strategic, proactive, diplomatic. Ability to work alongside client onsite to streamline communications and to identify growth opportunities. Natural leadership abilities. Extensive experience with managing strategy and creative to deliver innovative ideas. Possess strong knowledge of marketing principles and strategies. Experience implementing social media, influencer, digital and integrated marketing campaigns. Possess general knowledge of awareness marketing principles and strategies, specifically for Social Outstanding presentation skills Has a strong understanding of internet culture, social platforms and native consumer behaviors on social Commitment to excellence - working nonstandard hours when necessary, anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation Managed Social AORs for multiple large corporations or brands, preferably in the QSR space. Has managed and led varying degrees of talent (A-list traditional talent to influencers/creators of all levels) through campaigns and productions. BenefitsBase salary range: $145k - $190k plus bonus potential.Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each hire.
