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Content Marketing Manager

4 months ago

McLean, United States Appian Full time
Description

Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.

Appian is a software company that automates business processes. The Appian AI Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations-resulting in better growth and superior customer experiences.

We are seeking an experienced and passionate Content Marketing Manager to deliver compelling, differentiated content that supports persona- and industry-focused campaigns. This role partners closely with our campaign and demand gen teams, industry and product strategists, and subject matter experts to craft our marketing messages and produce original content that drives leads and sales, increases engagement, and amplifies our campaign messages and goals. The ideal candidate will have proven experience turning technical expertise into engaging content, a deep understanding of the full B2B enterprise software marketing funnel, and experience in enterprise software.

This role will be based at Appian Headquarters in McLean, VA.

To be successful in this role, you will:
  • The ability to create, maintain, and execute a campaign content strategy and editorial calendar, in close collaboration with industry strategists, campaign managers, and subject matter experts.
  • To produce original content across the buyer's journey - including eBooks, whitepapers, SEO content, web copy, sales enablement materials, video scripts, and emails - that drives leads, attracts target audiences, encourages engagement, and supports campaign messaging and goals.
  • To communicate and collaborate with other marketing leaders - including industry and product strategists, campaign managers, SEO, creative, field marketing, partner marketing, and social media - to plan, produce, and distribute content.
  • Creativity to brainstorm new content ideas and formats based on interviews with subject matter experts (both internal and external), competitive research, SEO research, and market trends.
  • To take ownership and initiative across the full content marketing journey, including auditing and updating existing content and identifying gaps and opportunities.
  • To ensure content is making an impact, working closely with the marketing analytics team to report on defined KPIs and campaign effectiveness.
Basic Qualifications:
  • 5+ years of content marketing, inbound marketing, corporate communications, brand journalism, or related experience within enterprise software.
  • Bachelor's Degree
  • Proven writing and editing skills with original bylines/content to support.
  • Experience in Google Business Suite, Google Analytics, and SEO tools preferred.
Tools and Resource
  • Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
  • Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
  • Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups . These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.
About Appian

Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations-resulting in better growth and superior customer experiences. For more information, visit appian.com . [Nasdaq: APPN]

Follow Appian: Twitter , LinkedIn .

Appian Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, genetic information, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-worker, Pay Transparency Nondiscrimination . Appian provides reasonable accommodations to applicants and employees in accordance with all applicable laws.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

Tools and Resource
  • Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
  • Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
  • Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups . These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.

About Appian

Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations-resulting in better growth and superior customer experiences. For more information, visit appian.com . [Nasdaq: APPN]

Follow Appian: Twitter , LinkedIn .

Appian Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, genetic information, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-worker, Pay Transparency Nondiscrimination . Appian provides reasonable accommodations to applicants and employees in accordance with all applicable laws .

If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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