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Digital Marketing Manager
4 months ago
DataVisor is the world's leading AI-powered Fraud and Risk Platform that delivers the best overall detection coverage in industry. With an open SaaS platform that supports easy consolidation and enrichment of any data, DataVisor's solution scales infinitely and enables organizations to act on fast-evolving fraud and money laundering activities in real time. Its patented unsupervised machine learning technology, advanced device intelligence, powerful decision engine and investigation tools work together to provide guaranteed performance lift from day one. DataVisor's platform is architected to support multiple use cases across different business units flexibly, dramatically lowering total cost of ownership, compared to legacy point solutions. DataVisor is recognized as an industry leader and has been adopted by many Fortune 500 companies across the globe.Our award-winning software platform is powered by a team of world-class experts in big data, machine learning, security, and scalable infrastructure. Our culture is open, positive, collaborative, and results driven. Come join usWe are seeking a talented and versatile Digital Marketing Manager to join our growing marketing team. The ideal candidate will have a passion for writing, a deep understanding of technical subjects, and the ability to create engaging content across various platforms.Responsibilities: Create high-quality, engaging content on technical topics for various mediums including but not limited to: Email campaigns Blog posts Website copy Landing page copies Ebooks Case studies Social media posts Ad copies Conduct thorough research on industry-related topics to ensure the accuracy and relevance of content. Identify content gaps through competitive analysis and market research, develop strategies, and produce content to fill those gaps. Work closely with the PR team to support PR activities and initiatives (drafting PRs, emails, award submissions, speaking opportunities etc.) Optimize content for on-page and off-page SEO to drive organic traffic and improve search engine rankings. Edit and proofread content to ensure clarity, consistency, and grammatical accuracy. Stay updated on industry trends and best practices in content marketing and SEO. Requirements 3+ years experience as a Technical Content Writer or a similar role at B2B tech company. Bachelor's degree in marketing or related field. Excellent writing, editing, and proofreading skills with a keen eye for detail. Proficiency in crafting various types of content including long-form articles, short-form content, and promotional materials. Strong understanding of SEO principles and best practices. Ability to adapt writing style and tone to suit different audiences and platforms. Experience using WordPress content management systems (CMS) and basic HTML/CSS is a plus. Experience in conducting competitive analysis and identifying content gaps. Previous experience working with PR teams and related activities is highly desirable.
