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Senior Marketing Manager

3 months ago

California, United States Gradbay Limited Full time

Senior Marketing Manager Salary: $105k-125k Location: Inglewood, CA A leading Dental Service Organization (DSO) managing 160+ practices across eight states. We prioritize exceptional oral healthcare and are dedicated to enhancing patients' lives. Our dynamic team focuses on patient care, operational excellence, and innovation. Job Description: As the Senior Marketing Manager, you'll drive strategic marketing plans, fostering measurable business growth. This leadership role encompasses website development, SEO, online advertising, CRM, and email marketing. Collaborate cross-functionally and with external agencies to achieve objectives in a dynamic environment. Key Responsibilities: Strategy Development: Develop annual marketing plans aligned with business goals. Execute strategies to optimize ROI and drive growth. Stay updated on advertising trends and technology. Campaign Management: Plan and manage digital marketing campaigns. Utilize analytics to evaluate and adjust efforts. Manage digital marketing budgets efficiently. Lead external agencies in campaign management. Website and SEO: Manage multi-unit website design, maintenance, and content. Implement and manage SEO strategies for growth. Analyze web and SEO performance using Google Analytics. CRM: Develop acquisition strategies for various audiences. Optimize CRM environment for functionality and performance. Generate reports and dashboards to track key metrics. Project Management/Other: Collaborate with cross-functional teams for alignment. Cultivate relationships with external partners and vendors. Communicate project status to stakeholders. Required Education and Experience: 5-10 years of marketing experience, preferably in multi-unit retail or healthcare. Bachelor's degree in marketing or related field; Master's degree preferred. Experience in SEO, PPC, and display advertising. Proficiency in Google Ads, Google Analytics, and CRM databases. Strong sense of ownership and urgency. Proficiency in MS Excel. Excellent verbal and written communication skills.

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