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Automotive Paid Search Specialist
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Are You An Automotive Paid Search Specialist?We're looking for enthusiastic subject-matter experts with a passion for helping people. Sound like you? Let's talk...This position is responsible for executing the day-to-day functions that support the digital marketing programs of a large nationwide group of clients. This position is based out of our award winning Orlando, FL office.Why people LOVE working here:We have a positive, success-minded culture and believe life and business should be ESP- Enjoyable, Simple & Prosperous.We have an exciting, vibrant, creative work environment.We do something with purpose and really help people grow and improve.Employee growth and fulfillment is a primary focus.But Wait There's More...We're ranked as one of Central Florida's Best Places To Work.We've just been awarded a national "Great Place to Work" certification.We've been voted one of "Orlando's Coolest Office Spaces."The company was founded and is led by two UCF grads.Our leaders have been named two of Orlando's "40 Under 40" and named as some of Orlando's "Most Influential Men."Our Mission (no platitudes here):...is to inspire and encourage people and companies, through creativity, to think differently, to be better, to achieve more than they ever thought possible, by breaking norms and making life and business ESP-Enjoyable, Simple & Prosperous.As an Automotive Paid Search Specialist with Gravitational Marketing you must:Manage daily budgets of numerous SEM/PPC accounts in Google Ads and Microsoft Ads, as well as Facebook Ads, Geofencing campaigns and Programmatic campaignsMaximize budgets while increasing conversionsOptimization of campaigns using bid adjustments, ad copy testing and other methods for improving campaign performanceProvide recommendations for budget and display ad changes based on thorough analysisIdentify opportunities for additional website trafficUse Google Analytics and other tools to evaluate the effectiveness of search and display campaignsWork with the Paid Search team to improve conversions and reduce bounce rates of PPC campaignsProvide feedback to Paid Search Manager / clients regarding landing page creation and optimizationAttend conference calls with clients and be prepared to provide on-the-spot analysis as neededAssist management with various projects/tasks as neededStay up to date on the latest trends in search marketing - share these trends with the team and be prepared to discuss in weekly SEM meetingsOur Automotive Paid Search Specialists Enjoy:Competitive CompensationFun, casual work environmentA manageable work/life balance5 Weeks annual PTO from day 1 (seriously)Automatic 3% employer 401K contribution (after 1 year of employment)This role is primarily remote, but will require you to come into the office one time per month for a company-wide meetingAdditional Benefits Include:Monthly Flexible-Spending Benefits Stipend, so you can invest in the benefits that best support you.Kindle Book Club - we support those who take initiative to learn and become a better person.Themed Office Activity Days - we LOVE to have FUNCompany Health Insurance and Supplemental Benefits through our Section 125 plan.This Energetic, Positive and Self-Motivated Star Will Possess the Following Background, Experience, Skills and Attributes:Bachelors Degree or equivalent experienceGoogle Ads knowledge, Google Ads Certification a plusFacebook and Instagram advertising knowledge5+ year(s) experience managing multiple automotive PPC accounts requiredExperience with TikTok, Pinterest, Snapchat or other platforms a plusExceptional copy writing talent and call to action focusJob Specific Skills, Knowledge & Ability:Proficiency with Google Ads EditorProficiency with Facebook Ads Business ManagerProficiency with Microsoft Excel and Google SheetsProficiency with Google Analytics GA4Experience with 3rd party PPC management systems a plusPlus:Excellent verbal and written communication skillsPositive, upbeat and savvy communicatorConfident, strong and engaging personalityAbility to develop rapport rapidlyBoldness to proudly tout the results of our servicesHighly organizedSensitive to deadlinesDetail orientedWe expect our team members to push themselves and grow. If you feel like you would be a good fit, and if you're ready for a positive change in your life and career, please apply now.
