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Marketing Specialist

4 months ago

Atlanta, United States Jacobs Full time

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Your Impact

Our People & Places Solutions business – reinforces our drive to improve the lives of people everywhere and epitomizes the "why" of what we do – the tremendous positive impact and value our solutions bring to our communities and society as a whole. From facilities delivering life-saving therapies and ensuring clean water to enabling the connection of people through all modes of transportation and providing access to technology – we're integrating a multitude of these solution elements to build the smart environments of tomorrow.

Start your Jacobs career with a company that inspires and empowers you to deliver your best work so you can evolve, grow and succeed – today and into tomorrow.

The Jacobs-led team will serve as MARTA's CPMO Supplemental Services Consultant and manage the construction aspects. A joint venture between Jacobs and H. J. Russell & Company was selected to support the Metropolitan Atlanta Rapid Transit Authority (MARTA) as it embarks on its expansion program. The position will be hired through the joint venture program, JRMT (Jacobs Russell MARTA Team) .

Please note that

this position will not include any sponsorship.

Summary Of Position

We are seeking a skilled and experienced Marketing Specialist to join our team. As a Marketing Specialist, you will be crucial in creating and implementing marketing strategies to promote our products and services. This is an exciting opportunity to apply your expertise in print advertising, copywriting, digital marketing, and more. Applies Problem Definition & Structuring Knowledge Identifies key factors behind fundamental problems and establishes a path to solve them; proposes approaches to solve more complicated problems; investigates and diagnoses anomalies in routine business results.

Key Responsibilities

Develop and implement marketing campaigns to enhance brand awareness and boost customer engagement Generate compelling content for various marketing channels, including print advertising, social media, email marketing, and website Conduct market research to identify trends and growth opportunities Analyze data from Google Analytics and other tools to measure the effectiveness of marketing campaigns Collaborate with cross-functional teams, including product management and e-commerce, to ensure consistent messaging and brand positioning Stay updated with industry trends and best practices in digital marketing Assist in creating marketing collateral such as brochures, flyers, and presentations Monitor and report on the performance of marketing initiatives

Here’s What You’ll Need

Bachelor’s degree in marketing or a related field Proven experience in developing and executing successful marketing campaigns

Ideally, you'll also have

Strong copywriting skills with the ability to create engaging content Proficiency in Google Analytics and other digital marketing tools Knowledge of HTML5 and experience with e-commerce platforms is a plus Excellent analytical skills with the ability to interpret data and make data-driven decisions Strong project management skills with the ability to prioritize

At Jacobs, we’re challenging today to reinvent tomorrow by solving the world’s most critical problems for thriving cities, resilient environments, mission-critical outcomes, operational advancement, scientific discovery and cutting-edge manufacturing, turning abstract ideas into realities that transform the world for good. With $15 billion in revenue and a talent force of more than 60,000, Jacobs provides a full spectrum of professional services including consulting, technical, scientific and project delivery for the government and private sector. #J-18808-Ljbffr