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Marketing Account Manager

4 months ago

Framingham, United States Paladin Consulting Full time

Education/Experience Required: Bachelor's Degree plus 5+ years ABM experience

Job Description:

The SBA Account Based Marketing Manager plays a pivotal role in supporting our front-line sellers. Through partnerships and a strong understanding of our customers, this person will deliver marketing initiatives and materials that support the sales team in winning accounts and expanding on opportunities within existing accounts. Through personalized marketing campaigns and materials, they will build awareness, drive penetration, and account engagement.

  • This position requires strong partnership with sales, marketing operations, creative agency, and customer analytics.
  • Creative thinking, speed to market and desire to test new things and drive new ways and processes are critical elements of the position.
  • Experience with Microsoft Office Programs (Word, Excel, PowerPoint, etc.)

Responsibilities :

  • Drive ABM strategy and customization for large accounts across verticals.
  • Identify the most effective marketing materials, channels, and messaging for key accounts.
  • Partner across Vertical and Category Marketing to ensure messages are accurate and on point.
  • Ensure marketing materials remain current and are easily accessible to sellers through digital sales tools.