Product Marketing Manager

1 week ago

Houston, United States Hearst Full time
Job Description

HNP: Product Marketing Manager

Reporting to: VP Ad Product Marketing & Strategy

Location: Houston, TX

"We must be alarmingly enterprising and startlingly original. We must be honest and fearless. And we must spark a revolution." William Randolph Hearst, 1887

Hearst has quietly become one of the most profitable and diversified media and information companies in the U.S., with more than 360 businesses. In addition to its interests in magazines (300+ publications), and television (A&E, ESPN, 31 TV stations), Hearst owns and operates a premier portfolio of 85+ local digital and print news/media brands reaching over 60M consumers each month. Managed within the HNP (Hearst Newspapers) division, these brands include Hearst Bay Area - SF Chronicle | SFGATE.com, Houston Chronicle Media Group | CHRON.com, Hearst Connecticut Media Group | ctpost.com, Hearst Media San Antonio Group | SA Express-News |mySA.com, Albany Times Union | timeunion.com, Texas / Midwest Community assets and many more.

HNP has achieved record profit growth and built a reputation for delivering award-winning news content and innovative digital advertising solutions to businesses of all sizes. Our world-class sales organization, local to each of our market-leading news/media outlets, has been integral to this success, and we are seeking a Product Marketing Manager to fuel our continued growth for many years to come.

Reporting to the VP of Ad Product Marketing & Strategy, you will play a key role in launching new and enhanced digital advertising products. Responsibilities will include crafting messaging and positioning for new digital ad products/features and creating sales enablement assets (i.e., sales presentations, packaging, training, case studies).

This role presents a unique opportunity to have a direct impact on sales growth. Key elements to success in this role include cross-departmental collaboration, project management skills, intellectual curiosity for local advertising and media trends, exceptional positioning development skills, and a highly motivated self-starter mindset.

Responsibilities
  • Develop Differentiated Messaging and Sales Tools:
    • Utilize internal and external research to develop sales and marketing collateral that highlights Hearst's unique value proposition and measurable impact for advertisers.
    • Support global training, and product experts to identify opportunities to level up our go-to-market execution.
    • Assist in creating market-ready sales packages in collaboration with sales, marketing and product management teams, supported by industry research and competitive benchmarking.
  • Project Management of New Advertising Product Rollouts
    • Assist in product launch functions: plan, create and lead the cross-functional launch of new advertising product releases, and execute the marketing elements of the rollout.
    • Schedule and update our Ad Product Roadmap in collaboration with product owners across several digital advertising disciplines - Interactive Content Experiences, Native Advertising, High-Impact Ad Units, 3rd Party Digital Marketing Services (i.e., Social Media Marketing, Content Syndication, Local Commerce Search Engine Optimization, Video Advertising).
    • Develop a post-launch process to track and assess new products based on advertiser and sales feedback, product effectiveness, revenue target achievement, ease of advertiser onboarding, and quality of fulfillment.
  • Gather and Translate Internal and External Market Intelligence:
    • Leverage the research team for (national and local media spending trends) and competitive intelligence gathering to inform product strategy, product positioning, differentiation, and sales training.
    • Assist in discovering market opportunity for new products and crystalize the needs/wants/pain points of our target advertiser personas (i.e., business size, industry, location)
Requirements
  • 3-5 years of experience in a strategic marketing role at a progressive media or B2B technology company.
  • Experience in developing sales collateral, messaging etc... with sales, design teams and product teams.
  • Project management experience.
  • Strong experience with Salesforce.com or equivalent CRM.
  • Experience developing pricing and go-to-market incentives for a package-based product set.
  • Excellent verbal communication skills.
  • Passionate and focused.
  • Relentless and hardworking.
  • College degree required; MBA preferred.
What's in it for you?
  • Competitive salary + bonus
  • Medical, Dental, and Vision Coverage
  • Paid time off
  • 401K with company match


About Hearst Newspapers:

With 2,500 employees across the nation, HNP encompasses a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News and Albany Times Union, several top digital-only news and lifestyle sites, marketing services businesses, and entertainment businesses such as King Features Syndicate.

At HNP, we are investing in new and innovative ways to tell stories - growing newsrooms, diversifying tools, evolving platforms - to support the millions of people who trust us each month to help them make decisions, take action and be inspired.

Be a part of something bigger - your headline awaits.

Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at hnpemployment@hearst.com. Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.

#LI-KR1 #LI-Hybrid

  • Product Marketing Manager

    7 days ago

    Houston, United States Phillips 66 Full time

    Product Portfolio Management: Overseeing the Chemicals product portfolio to ensure it aligns with the Chemicals Business strategic objectives. This includes evaluating the performance of the existing products, identify opportunities for new products Marketing Manager, Marketing, Manager, Product Management, Chemical, Microsoft, Business Services

  • Product Marketing Manager

    2 weeks ago

    Houston, United States Hearst Full time

    Job DescriptionHNP: Product Marketing ManagerReporting to: VP Ad Product Marketing & StrategyLocation: Houston, TX"We must be alarmingly enterprising and startlingly original. We must be honest and fearless. And we must spark a revolution." William Randolph Hearst, 1887Hearst has quietly become one of the most profitable and diversified media and information...

  • Product Marketing Manager

    1 week ago

    Houston, United States Hearst Full time

    Job DescriptionHNP: Product Marketing Manager Reporting to: VP Ad Product Marketing & Strategy Location: Houston, TX "We must be alarmingly enterprising and startlingly original. We must be honest and fearless. And we must spark a revolution." William Randolph Hearst, 1887 Hearst has quietly become one of the most profitable and diversified media and...

  • Product Marketing Manager

    1 week ago

    Houston, United States Hearst Full time

    Job DescriptionHNP: Product Marketing Manager Reporting to: VP Ad Product Marketing & Strategy Location: Houston, TX "We must be alarmingly enterprising and startlingly original. We must be honest and fearless. And we must spark a revolution." William Randolph Hearst, 1887 Hearst has quietly become one of the most profitable and diversified media and...

  • Secondary Marketing Product Manager

    1 month ago

    houston, United States Network Funding, L.P. Full time

    Network Funding, LP is a Family-Owned, Family-Focused Mortgage Company with a heart. It was started in 1998 and is based in Houston, Texas. Network Funding’s mission is to continue the American Dream of owning a home.Position SummaryThe Secondary Marketing Product Manager is the liaison between the Originators and Secondary Marketing. This person needs...

  • Secondary Marketing Product Manager

    1 month ago

    Houston, United States Network Funding, L.P. Full time

    Network Funding, LP is a Family-Owned, Family-Focused Mortgage Company with a heart. It was started in 1998 and is based in Houston, Texas. Network Funding’s mission is to continue the American Dream of owning a home.Position SummaryThe Secondary Marketing Product Manager is the liaison between the Originators and Secondary Marketing. This person needs...

  • Director, Product Marketing

    6 months ago

    Houston, United States Aspen Technology Full time

    The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways — from a rich set of...

  • Product Manager

    5 months ago

    Houston, United States Federal Signal Full time

    Key Activities/Responsibilities Identify market segments. Regularly conduct market research to determine the best opportunities for growth. Coordinate new product development activities with finance, marketing communications, sales, purchasing, manufacturing and service as required. Provide competitive analysis; feature benefit analysis, market and...

  • Secondary Marketing Product Manager

    4 weeks ago

    Houston, TX, United States Network Funding, L.P. Full time

    Network Funding, LP is a Family-Owned, Family-Focused Mortgage Company with a heart. It was started in 1998 and is based in Houston, Texas. Network Funding’s mission is to continue the American Dream of owning a home.Position SummaryThe Secondary Marketing Product Manager is the liaison between the Originators and Secondary Marketing. This person needs...

  • Marketing Campaign Associate

    4 days ago

    Houston, Texas, United States J&L Marketing Full time

    Job OverviewJ&L Marketing is a national leader in creating profitable events for the automotive industry, providing marketing and advertising solutions to increase sales and profits. We research new concepts and analyze statistics to improve every campaign.We are looking for motivated individuals with flexible schedules to join our team as Marketing Campaign...

  • Marketing Manager

    1 month ago

    Houston, United States Amphenol Energy Technologies Full time

    SummaryAs the Marketing Manager, you will lead the development and execution of Amphenol Energy Technologies’ marketing strategy. You will be responsible for driving the brand awareness in new target market segments, maximizing the sales through comprehensive marketing initiatives, increasing the web page traffic, and supporting the sales team with tools...

  • Marketing Manager

    1 month ago

    houston, United States Amphenol Energy Technologies Full time

    SummaryAs the Marketing Manager, you will lead the development and execution of Amphenol Energy Technologies’ marketing strategy. You will be responsible for driving the brand awareness in new target market segments, maximizing the sales through comprehensive marketing initiatives, increasing the web page traffic, and supporting the sales team with tools...

  • Marketing Manager

    1 month ago

    houston, United States Amphenol Energy Technologies Full time

    SummaryAs the Marketing Manager, you will lead the development and execution of Amphenol Energy Technologies’ marketing strategy. You will be responsible for driving the brand awareness in new target market segments, maximizing the sales through comprehensive marketing initiatives, increasing the web page traffic, and supporting the sales team with tools...

  • Product Manager

    1 day ago

    Houston, United States Star Pipe Products Full time

    Job DescriptionJob DescriptionSTAR PIPE PRODUCTSPRODUCT MANAGERLocation: 4018 Westhollow Parkway, Houston, TX 77082 (SW Houston in the Alief area)SummaryAs Product Manager, you will be involved in all aspects of our product lines. This extends from increasing the profitability of existing products to developing new products for the company. Must be able to...

  • Marketing Communications Manager

    4 months ago

    Houston, United States TechnipFMC Full time

    Marketing Communications Manager Location: Houston, TX, US Employment type: Employee Place of work: Hybrid Offshore/Onshore: Onshore TechnipFMC is committed to driving real change in the energy industry. Our ambition is to build a sustainable future through relentless innovation and global collaboration – and we want you to be part of it. You’ll be...

  • Digital Marketing Manager

    2 weeks ago

    Houston, United States Piping Technology & Products Full time

    Job DescriptionJob DescriptionJob Title: Digital Marketing ManagerLocation: Houston, TX 77051Employment Type: Full-TimeCompany Overview:Piping Technology Products, Inc. is a rapidly growing American manufacturing companythat supplies pipe supports and expansion joints for critical piping systems. Marketing hasalways been an area of leadership for the company...

  • Marketing Manager

    1 month ago

    Houston, United States PriceEasy AI Full time

    **Job Title: Marketing Manager**  **Location: Houston, TX**  **Company: PriceEasy.com (SaaS Product for Fuel Convenience Retailers)****About PriceEasy**  PriceEasy is a dynamic and fast-growing SaaS company providing advanced analytics, pricing solutions, site selection, and network planning tools for fuel convenience retailers. Backed by a leading...

  • Marketing Manager

    4 weeks ago

    houston, United States PriceEasy AI Full time

    **Job Title: Marketing Manager**  **Location: Houston, TX**  **Company: PriceEasy.com (SaaS Product for Fuel Convenience Retailers)****About PriceEasy**  PriceEasy is a dynamic and fast-growing SaaS company providing advanced analytics, pricing solutions, site selection, and network planning tools for fuel convenience retailers. Backed by a leading...

  • Marketing Manager

    1 month ago

    houston, United States PriceEasy AI Full time

    **Job Title: Marketing Manager**  **Location: Houston, TX**  **Company: PriceEasy.com (SaaS Product for Fuel Convenience Retailers)****About PriceEasy**  PriceEasy is a dynamic and fast-growing SaaS company providing advanced analytics, pricing solutions, site selection, and network planning tools for fuel convenience retailers. Backed by a leading...

  • Product Portfolio Manager for Safety Products

    1 week ago

    Houston, Texas, United States Draeger Full time

    About the RoleWe are seeking a dynamic and strategic Product Business Development Manager to lead our Fire Training product portfolio in North America. As a key member of our team, you will drive collaboration across departments to achieve our objectives.ResponsibilitiesResponsible for a key portfolio of Safety Products including strategic positioning,...