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Director of Digital Marketing

4 months ago

Palm Beach, United States The Ladders Full time
Job Overview:

We are seeking a dynamic and experienced Director of Digital Marketing & Media Services to lead our digital transformation and elevate our digital marketing efforts to new heights. The position will play a pivotal role in shaping and executing our digital marketing strategy to drive growth, engagement, and conversions across all digital platforms. You will be responsible for developing a comprehensive strategic roadmap, leveraging your expertise in digital marketing channels to generate leads, increase engagement, and ultimately convert prospects into loyal members. This role requires a blend of experience leading strategic media buys, hands-on execution, a successful history leading digital transformations across a multi-million dollar sales-driven organization, and leadership skills to lead our in-house digital marketing team and agency partners. This in an on-site position based at the Retro Fitness Support Center in West Palm Beach, FL

Key Responsibilities:

1 Strategic Planning & Media Buying:
  • Direct in-house media agency to in development and execution of comprehensive digital marketing strategy aligned with business objectives to drive lead generation, engagement, and conversion optimization for Retro Fitness' franchisees.
  • Direct in-house digital marketing team and external partners to effectively execute digital campaigns that drive franchise satisfaction and engagement, while driving revenue and profitability to create value for stakeholders across the enterprise.
  • Conduct thorough market research and competitor analysis to identify opportunities for media buying across various digital channels, ensuring optimal ROI and cost-effectiveness.
2 Digital Channel Management:
  • Oversee all digital marketing channels, including but not limited to direction of website development/management, organic social media, paid media, SEO/SEM, reputation management, email marketing blasts, and automated drip campaigns.
  • Implement strategies to enhance user experience across digital platforms, driving higher engagement and conversion rates.
  • Drive targeted traffic to our digital properties, optimize conversion funnels, and implement strategies to convert leads into sales/joins.
  • Direct compelling and relevant content for digital platforms, implementing content calendar and publishing schedule to maintain a consistent flow of engaging content and ensuring consistency in messaging and brand voice across all digital channels.
3 CRM Strategy & Platform Management:
  • Develop and implement a CRM strategy to effectively manage customer relationships and drive retention and loyalty.
  • Leverage CRM platforms to develop optimum cadence between email, text and call center engagement, segment audiences, personalize communications, and automate marketing workflows to improve efficiency and effectiveness.
4 Data Analysis & Reporting:
  • Develop comprehensive reports and dashboards to communicate key performance metrics and insights to stakeholders, driving data-driven decision-making.
  • Leverage data-driven insights to track performance, identify trends, and make data-driven decisions.
  • Conduct ongoing A/B testing and optimization of digital campaigns to maximize performance and ROI.
5 Budget Management:
  • Manage digital marketing budgets effectively, allocating resources to high-impact initiatives and optimizing spend to achieve desired outcomes.
  • Ability to successfully plan, direct, and execute multi-million dollar media budgets, ensuring efficient allocation of resources to maximize ROI.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or related field. Master's degree preferred.
  • Minimum of 10 years of experience in digital marketing in a retail corporation or digital marketing agency. Franchise experience strongly preferred.
  • Proven track record of driving results in a fast-paced environment and leading digital transformation for a multi-million dollar sales-driven organization.
  • Strong understanding of digital marketing channels, including website management, social media, paid media, SEO/SEM, email marketing, marketing attribution and sales analytics.
  • Experience with CRM platforms, marketing automation tools, and A/B testing methodologies.
  • Learner mindset to stay abreast of industry trends, best practices, and emerging technologies in digital marketing, continuously seeking opportunities to innovate and improve our digital presence.
  • Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
  • Exceptional communication and leadership skills, with the ability to collaborate effectively with cross-functional teams and external partner.
  • Strategic thinker with a passion for innovation and driving growth through digital channels.
  • Strong project management skills and cross-functional collaboration experience.
  • Creative thinking and problem-solving skills.
  • Please submit your resume and salary requirements when applying online
Benefits:
  • Competitive base salary and bonus aligned with experience and qualifications.
  • Health, dental, and vision benefits.
  • Opportunities for career growth within a rapidly expanding fitness franchise.
  • Free Ultimate club membership to workout at any of our clubs

About:

Retro Fitness is one of the fastest growing High Value-Low Price franchises in the United States with 200 health clubs open or in development. For nearly 20 years, Retro Fitness has been providing members with a timeless approach to exercise, health, and fitness. With a new executive leadership team led by former Starbucks Executive, Andrew Alfano, Retro Fitness provides investors and franchisees with a full suite of services including real estate site selection, construction, world class training, live in-club support, an in-house marketing agency, accounting services, a call center, and more, to deliver a turnkey club. With a focus on innovative fitness programs, state-of-the-art equipment, and a friendly atmosphere, Retro Fitness aims to inspire and empower individuals to lead healthy and active lifestyles.

If you are a passionate marketing professional with a keen interest in the health and fitness industry, and you thrive in a dynamic, results-oriented environment, we invite you to apply for the Director of Digital Marketing & Media Services position at Retro Fitness. Please submit your resume and salary requirements. We look forward to reviewing your application and exploring the potential of having you join our team in inspiring communities to lead healthier lives through Retro Fitness. Thank you for your interest

Note: This job description is a general outline of key responsibilities and qualifications and may be amended or modified as required to meet the needs of the organization

We are proud to officially announce the launch of Project LIFT, a new company initiative to open 500 health clubs in 50 Black and Brown communities over the next five years.

Interested in owning a Retro Fitness? The brand is seeking qualified franchise partners to expand nationwide. For more information, please visit or .