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Digital Strategy Manager

3 months ago

Beverly Hills, United States Live Nation Entertainment Full time

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 550 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000
artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on

THE ROLE

724 Management is a talent management company that is a subsidiary of Live Nation Entertainment. They are looking for a digital marketing manager responsible for developing and implementing digital marketing strategies to promote 724 Management clients and the entirety of their endeavors. They will work closely with the artists, artist managers, labels, agents and other partners to create cohesive campaigns that resonate with fans and drive exponential growth in all areas.

WHAT THIS ROLE WILL DO

  • Create digital marketing plans to promote albums, singles, live events, product launches, film and television endeavors both in the US and internationally.
  • Collaborate with artists, record labels, and promotional teams to identify and build target audiences.
  • Manage social media platforms and digital marketing campaigns alongside internal and external teams
  • Oversee the production of promotional materials and advertising content.
  • Analyze market trends and artist digital presence and adjusting strategies accordingly.
  • Supervise the development and execution of high-level groundbreaking digital marketing campaigns and build growth strategies for both established and developing artists in the Music space, leading to follower growth and consumption
  • Monitor campaigns in real-time, making recommendations for continuous improvement. Create post-mortem analyses to quantify the impact of each campaign and measure effectiveness of each tactic
  • Be responsible for the day-to-day social media strategy, website, and CRM strategies for Artist Management Company's artists
  • Use expert-level knowledge of social platforms and social content strategies when partnering with artists and management to craft a social narrative and content strategy that elevates their brands and drives fandom, cultural conversation and music consumption
  • Work with artist directly, artist management and external departments to develop and maintain an editorial calendar across all social platforms
  • Partner with external creators and creatives to develop high-performing short-form content for artists
  • Work with label partners to develop and execute paid media campaigns and CRM strategy for each artist
  • Build and maintain relationships with social media platform representatives and participate in regular update meetings
  • Manage online budgeting market spends
  • Lead strategy and execute new business opportunities in the digital space
  • Oversee digital sales and production teams at labels and interface with executives at key digital services such as iTunes, You Tube, and Spotify
WHAT THIS PERSON WILL BRING
  • Strong experience in digital strategy at a record label, distributor or comparative organisation
  • Experience of successfully managing teams in a cross-departmental business
  • A well-established network of industry relationships, including but not limited to: labels, international distribution partners, editorial, content and business development contacts
  • A good working knowledge of digital technologies, metadata standards and service deals
  • A proven track record of successful digital strategy and campaigns, as well as social strategy experience
  • Must have experience managing direct reports in a leadership role
  • Outstanding organizational skills, verbal and written communication skills, and expertise in social media content strategy
  • Passion for fan-focused digital strategies with a problem-solving attitude to see projects through completion
  • Ability to excel in a fast-paced, tight timeframe, and team-oriented environment
  • Knowledge on how to "move the needle" online, be it driving consumption, engagement, or growth
  • Impeccable follow-up and follow-through
  • Experience in managing social label or brand accounts
  • A deep professional understanding of interactive technologies and communication tools, including: TikTok, Facebook, Instagram, Threads, X, YouTube, Snapchat, Discord, Website strategy, Email/CRM strategy
BENEFITS & PERKS

Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
  • HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
  • YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
  • WEALTH: 401(k) program with company match, Stock Program
  • FAMILY: New parent programs & support including caregiver leave and childcare cash, infertility support
  • CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
  • OTHERS: Volunteer time off, crowdfunding network


Live Nation's policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation's health and safety protocols and policies as they change from time to time.

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.