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Marketing Specialist

4 months ago

Virginia, United States MashPoint Full time

Position: Marketing Specialist

Location: Spotsylvania, VA 22551

Duration: 3+ Months ("Possible Extension")

Summary

The Marketing Specialist is a key member of the Marketing Department, working on the creation and subsequent support of marketing initiatives both at a central and site level to ensure effective activation and ongoing measurement of success.

Responsibilities

The Marketing Specialist will work closely with the Head of Marketing Manager, Buying Team, Sales Team and Regional Operators to ensure initiatives and practices are launched in a timely and effective manner in order to drive customer happiness and in turn cash sales. Conduct market research to find answers about consumer requirements, habits and trends. Brainstorm and develop ideas for creative marketing campaigns Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) Liaise with external vendors to execute promotional events and campaigns Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.) Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies Undertake individual tasks of a marketing plan as assigned

Qualifications Requirements

1-2 years experience in similar role. A formal Marketing / Business Qualification is highly desirable. Fluent English: written and spoken. Excellent attention to detail & be able to prioritise tasks. Excellent IT skills. Knowledge of social media channels and their operations. Strong communication and interpersonal skills. Positive, can-do demeanor. Can multitask & work to tight deadlines. Ability to work under own initiative. Able to optimally articulate decisions and present to an audience. Full Driving license and ability to travel crucial. Candidate must complete district Fingerprints and CAC process

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