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SEO Content Specialist
4 months ago
SEO Content Specialist
We are seeking to empower a highly motivated, goal focused, customer-oriented team member for the role of Content Specialist. Our company is about our people and our culture, propelling us forward as a leading provider of self-storage solutions with a strong commitment to diversity and growth. Do you share NSA Storage core values of Compassion, Humility, Accountability, and Integrity? If you just thought, "I got this" then read on
Duties & Responsibilities:
* Optimize content strategies and templates based on ongoing testing and keeping on top of industry content research.
* Conduct keyword research to find optimal keywords to list in web content.
* Write content for storage facility, city, and state website pages using content guidelines and best practices.
* Review draft writing submitted from contract writers to ensure it meets quality standards.
* Will collaborate with Paid Marketing team to identify opportunities to build and optimize content to improve ad performance. This includes but is not limited to; ad copy, ad extensions and landing pages.
* Help identify and report on KPIs for content optimization efforts as it relates to SEO and Paid Marketing performance.
* Monitor Search Results position rankings in our various platforms to report on impact of content changes made, while also identifying latest opportunities to continue to optimize and drive performance.
* Complete monthly reporting on results of content and other SEO initiatives.
* Assists with other digital marketing tasks for various marketing functions as needed.
* Stays on top of content marketing trends and best practices.
Desired Qualifications:
* 0 -2 years experience in SEO or Digital Marketing.
* Great copywriting / editing skills with excellent attention to detail
* Proficient in Microsoft Office (Word, PowerPoint, Excel, Outlook)
* Ability to learn quickly and manage multiple priorities at once.
* Past experience installing content through a CMS / Blogs a plus.
Pay Range: $55,000
FLSA Status: Exempt
Working Conditions & Physical Demands:
* Works in an indoor office.
* Use of office equipment & computers.
* Occasional lifting of supplies & materials from time to time.
* Positions in this class typically include extended sedentary positions, talking, hearing, seeing, grasping, movement & repetitive motions.
Benefits
* 100% paid medical/vision/dental for employee only plans with up to $2,400 funding towards HSA.
* 401(K) with employer match.
* Employee Assistance Program.
* A positive work culture of high integrity team members.
* Opportunities for career development and training.
* A healthy work life balance including quarterly wellness days.
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