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Director, Marketing Automation and CRM Operations
4 months ago
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Manager, CRM & Marketing Automation Opportunity in Dallas, TX
We are currently seeking a talented Manager for CRM & Marketing Automation for a remote/hybrid position in Dallas, TX. This role involves working onsite Monday to Thursday and remote on Fridays.
Key Responsibilities
As the leader in marketing automation (MA) and CRM operations:
Manage integration with Customer Data Platform (CDP) and Customer Relationship Management (CRM) systems.
Develop logic-driven consumer journeys and online campaigns tailored to markets and personas.
Implement unique digital experiences using CDP and CRM resources.
Create and launch service line campaigns and marketing assets, such as landing pages and emails.
Ensure all digital communications comply with regulatory requirements.
Optimize processes, recommend efficiencies, and enhance user engagement.
Contribute to short- and long-term CRM/MA strategy.
Team Management
Lead a team of CRM and MA specialists.
Supervise department processes and workload.
Collaborate with other managers and disciplines for project delivery.
Requirements
Bachelor's Degree in Digital Marketing or related field.
5-7+ years of progressive marketing experience.
Proficiency in CRM and marketing automation systems.
Experience in digital marketing leadership.
Knowledge of health care advertising/marketing regulations.
Skills And Abilities
Ability to work in a complex environment.
Strong relationship building and strategic thinking skills.
Excellent communication and problem-solving abilities.
Superior project management skills.
Compensation
Base Salary: USD $100,000 to $140,000
Full-time Benefits: Full
Relocation Assistance: No
Commission Compensation: No
Bonus Eligible: Yes
Overtime Eligible: No
Interview Travel Reimbursed: No
Candidate Profile
5+ to 7 years of experience
Seniority Level: Mid-Senior
Management Experience Required: Yes
Minimum Education: Bachelor's Degree
Willingness to Travel: Never
Are you ready to take on this exciting opportunity and make a difference in the world of CRM & Marketing Automation? Apply now
Employment Type: Full-Time
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