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Manager, Paid Social Media
3 months ago
Position Overview:
The Paid Social Media Manager - will manage of Tiffany's Paid social media across all platforms and partner with Organic Social team on calendars along with platform best practices. Reporting to the Media Director, this role will lead partnerships with all major Social Media platforms including Facebook/Instagram, TikTok, Twitter, Snapchat, LinkedIn, Pinterest, as well as emerging platforms.
The Paid Social Media Manager must be able to think strategically while also being hands-on in overseeing the day-to-day execution of the agreed upon strategy with a focus on clients, people, and brand desirability. They will be open and approachable and will work with both the central team and the local teams in a transparent, united and mutually supportive manner. They must model and champion our core belief; People Make the Difference and our values; Be Creative & Innovative, Deliver Excellence and Cultivate an Entrepreneurial Spirit."
Key Accountabilities:
- Expand Tiffany's paid presence on all Social Platforms
- Demonstrate strong technical knowledge of evolving social media landscape
- Manage day to day relationship with Media Agency for all paid social platforms
- Oversee budgeting, campaign setup, and optimizations with Media Agency
- Lead conversations on behalf of Tiffany with all major Social platforms
- Competitive Benchmark against Tiffany core competitors and Social innovators
- Drive innovation in the MR/AR and new technology areas with all platforms
- Assist in managing Creators campaigns with PR/Talent agencies for set up and execution
- Partner with Organic Social and Creative teams on calendars and Boosting from Organic
- Develops optimal funnel mixes within each social platform
- Partner with eCommerce team on Lower Funnel Social Dynamic campaigns and budget
- Oversee CRM activations within social platforms
- Build Measurement studies to measure social effectiveness
- Implement creative best practices and understand creative effectiveness with analysis to share internally to Senior leadership and Marketing
- Institute testing roadmap within Platforms
- Evolve Tiffany tech stack and prepare for cookie deprecation and changes in Privacy laws with iOS
- Collaborate with analytics on monthly goals and performance for Media KPI's related to Traffic, ROAS, Platform Revenue
- Keep current and share industry news internally to broader communications team on social trends, platform expansion, and experiences that can inform Brand's activation planning and drive innovation and performance
Required
- Qualified candidates will have a bachelor's degree and min. of 6 years media, marketing, or agency experience
- Candidates should have experience with or expertise in luxury or retail media and the poise and manner to represent Tiffany & Co. both internally and externally
- Experience working in Social Business managers required
- Experience working with Social Platform feeds
- Strong understanding of all media channels with the ability to seamlessly work with cross-functional teams and agency stakeholders
- This candidate will also be highly organized, detail-oriented, service oriented, collaborative, flexible, works under pressure, adapts easily to change, problem-solving ability, creative thinking, have a commitment to innovation and an appreciation of style and design
- Technical Proficiency with Microsoft Office is required (Excel and PowerPoint specifically)
- Ability to seamlessly work with cross-functional teams and agency stakeholders
- Passion for innovation & creative technology; desire to lead a brand through digital transformation to drive brand desirability
The hiring range for this position ranges from $56.64 - $79.96 an hour. The rate of pay offered will be dependent upon candidates' relevant skills and experience.
