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Marketing Specialist/ Senior Marketing Specialist
4 months ago
Marketing Specialist - Senior Marketing Specialist
Date: May 7, 2024
Location:
Houston, TX, US, 77032
We are looking for the right people — people who want to innovate, achieve, grow, and lead. We attract and retain the best talent by investing in our employees and empowering them to develop themselves and their careers. We foster a work environment that’s inclusive as well as diverse, where our people can be themselves. Experience the challenges, rewards, and opportunity of working for one of the world’s largest providers of products and services to the global energy industry.
As a Digital Marketing Content and Campaign Specialist, you’ll play a pivotal role in ensuring our digital presence resonates with the target audience, fosters engagement, and drives business growth. Under general supervision, you’ll be responsible for planning, executing, and optimizing digital content campaigns. This role requires strong writing, organizational, and time-management skills.
Responsibilities:
Campaign project management:
Work closely with digital marketing Subject Matter Experts (SMEs) from ideation to execution, ensuring seamless campaign delivery
Coordinate cross-functional teams, manage timelines, and track performance metrics
Traffic generation:
Drive inbound traffic to our company’s website through a mix of digital and traditional marketing channels
Optimize content for search engines (SEO) and user engagement
Apply best practices across various content types (blogs, social media, email, etc.)
Craft compelling narratives that align with our brand voice and resonate with our target audience
Champion content guidelines for tone, style, and voice
Ensure consistency across all content assets through training and oversight
Content scaling:
Adapt and scale content for different channels (website, social media, newsletters, etc.)
Tailor messaging to diverse audiences while maintaining brand integrity
Content audits and strategy alignment:
Regularly assess existing content, identifying gaps and opportunities
Align content strategy with business objectives and KPIs
Requirements
Completion of a high school diploma
Minimum of 5 years of experience in Marketing or Communications, which includes high-level project management experience
Oil and gas experience preferred
An associate or undergraduate degree in marketing or communications is preferred
Candidates having qualifications that exceed the minimum job requirements will receive consideration for higher-level roles give (1) their experience, (2) additional job requirements, and/or (3) business needs. Depending on education, experience, and skill level, a variety of job opportunities might be available from Marketing Specialist to Marketing Specialist, Sr
Halliburton is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/ orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.
Location
3000 N. Sam Houston Parkway E. , Houston , Texas , 77032 , United States
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