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Manager, Digital Marketing

4 months ago

Chicago, United States GoHealth Full time

GoHealth Intro: GoHealth is a leading health insurance marketplace and Medicare-focused digital health company. Through the efficient, multi-tiered guidance of our highly specialized licensed insurance agents, GoHealth meets Medicare consumers where they are in their enrollment journeys and empowers them to choose the plan and carrier best suited for their healthcare needs. Our extensive industry expertise, including the use of data science and machine learning with key investments in proprietary technology, helps consumers cut through the confusion and enroll confidently. Why Apply: As an industry leader in the Medicare marketplace, we are compelled to not only embrace change but to actively be the change to adapt to our consumers complex needs. We believe in hiring risk-takers, innovators, and collaborators within our industry to create individualized, simplified healthcare solutions for our beneficiaries. Our #TeamGoHealth employees are at the core of our collective success; that's why we are committed to discovering the best in-class talent and ensuring that each team member receives the development tools and support they need to flourish in their professional endeavors. We also understand that you may not check every box in our requirements list -- most applicants don't In fact, frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. GoHealth encourages you to break that statistic and to apply today About the role: GoHealth is a performance marketing powerhouse, bringing together creative, strategy, media, and analytics to engage customers in their all-important health insurance decisions for maximum impact. We are leading from the front, shifting an industry built on transactional encounters to one centered on trusted relationships. As empathetic communicators and data-driven decision makers, we are passionate about connecting with our consumer in a purposeful and personal way. The GoHealth Marketing department is seeking creative thinkers with the mental agility to ask meaningful questions and draw upon insights to drive impactful results. The Manager of Digital Marketing will help oversee the Digital Marketing Strategy, execution, and expansion of the digital portfolio. You will be responsible for managing and optimizing paid search, display, social, connected tv, and other digital channels to drive customer acquisition and retention. What you'll do: * Leverage a $100M+ marketing budget to drive innovation execute strategy, and achieve exceptional results. * Implement and refine strategies to optimize funnel metrics, driving increased conversions and improving key performance indicators (CPL, CPO, CPA, ROAS) across the entire customer acquisition journey. * Proven track record in executing successful media buying campaigns through DSPs (DV360, The Trade Desk, Amazon) demonstrating expertise in optimizing ad placements, leveraging audience, and maximizing ROI across multiple digital channels. * Drive optimizations beyond the click, leading dedicated experimentation and development teams to support website funnel and consumer engagement testing. * Create strategic briefs and partner with creative teams to translate those briefs into compelling ad copy, visual assets, and landing pages for use in all digital campaigns. * Be the subject matter expert for digital marketing, including keeping a pulse on marketing trends, creatives, value proposition, targeting opportunities and more. * Collaborate with technology, strategy, advanced analytics, and creative to ensure cohesive marketing strategies and maximize results. What we're looking for: * Bachelor's degree * 4-5+ years of experience in direct response, performance-based digital advertising * Experience with DV360, The Trade Desk, Meta Amazon Display Network, Google Ad Suite, and other advertising platforms. * A deep understanding of marketing, media, and digital advertising landscape * A preference for a fast-paced and dynamic environment; ability to work cross-functionally with business stakeholders. * Managed minimum budget size of $10-$20M annually. * 1-2+ years of mentorship; direct management experience preferred * Advanced in Microsoft Excel, Google Analytics, Tag Manager, and Optimize. Location: Hybrid, 3 days Onsite(Chicago, IL) Perks/Benefits: * Open vacation policy * 401k program with company match * Medical, dental, vision, and life insurance benefits * Flexible spending accounts * Commuter and transit benefits * Subsidized Lunches * Professional growth opportunities * Casual dress code * Generous employee referral bonuses * Happy hours, ping-pong tournaments, and more company-sponsored events * Subsidized gym memberships * GoHealth is an Equal Opportunity Employer #LI-SR1

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