Product Marketing Manager

Overview

Founded in 2012, Cariloop is a care company fueled by a deeper purpose: ensuring that no one goes through caregiving alone. We are a compassionate organization committed to providing steadfast support to those navigating the complexities of caregiving. Our platform is a lifeline offering personalized guidance from expert Care Coaches, cutting-edge digital tools, and access to an integrated care provider support network and community, tailored to meet the diverse needs of individuals and families at every stage of life.

Our Impact

At Cariloop, we believe the unbiased, inclusive, and empathetic way we strive to serve caregivers reflects how we serve our employees. You'll have the opportunity to make a genuine difference in the lives of millions of caregivers while enjoying the autonomy and flexibility of remote work. As a member of our team, you'll contribute to a movement to redefine the standard for caregiver support, shaping a future where caregivers feel supported, empowered, and recognized for their invaluable role.

As a Public Benefit Corporation and a Certified B Corp, strive to use our business and platform as a force for good, being especially mindful of how we create a profitable, sustainable enterprise while supporting all our stakeholders and giving back to our communities.

We believe deeply that the way we care for others should reflect the way we care for our team. We seek to foster a culture of care that sees people for who they are and celebrates the core values they hold dear. When we care for our Loopers, our Loopers can focus on caring deeply for the caregivers, families, and communities we serve.

Join us in our mission to create positive change and together forge a path toward a more caring and connected world.

Career Opportunity

Cariloop is currently seeking a motivated and collaborative Product Marketing Manager. In this position, you'll play a critical role in our go-to-market (GTM) strategies and directly impact our mission to help relieve the stress and anxiety of working caregivers. You will have a deep understanding of our market, our customers, their employees, and the competitive landscape to develop unique value propositions, messaging, product launches, and go-to-market strategies. You will craft compelling materials that demonstrate Cariloop's values and resonate with employers, consultants, channel partners, and members. This role reports directly to the Vice President of Marketing and partners closely with Product, Coaching, Sales Enablement, Sales, and Client Success.

• Positioning & Messaging: Develop product positioning and messaging that resonates with target audiences, including channel partners, employers, and members You will differentiate Cariloop in the employer-sponsored benefits market and adapt messages as we enter new markets and distribution channels.
• GTM for Product and Feature Releases: Establish and execute GTM strategies for product launches, including messaging, engagement recommendations for members, and product-related materials for clients and prospects. Organize and project manage new GTM initiatives cross-functionally from ideation to release.
• Market & Competitive Analysis: Conduct and maintain market analysis and competitive intel to understand employer and member needs and identify trends in employee/caregiving benefits. Use these insights to educate cross-functional team members and inform product strategy, messaging, and positioning.
• Sales Enablement: Develop and maintain internal and external content to enable Sales and Client Success including collateral, product positioning guidance, product sheets, videos, slides, product demos, and competitive positioning materials.
• Content & Campaign Creation: Partner with Demand Generation and Content Marketing to create landing pages, product overviews, blog posts, and webinars that resonate with our buyers and drive high-intent traffic/MQLs.
• Member and Customer Research: Develop and implement a process for conducting and interpreting customer research initiatives. Collaborate with our Member Research team to continuously refine messaging across multiple channels (email, printed, in-app, etc.), ensuring it drives demand, product utilization, and engagement.
• Cross-Functional Alignment: Drive connection and collaboration between Products,
  Engineering, Customer Success, Sales, and Marketing as we align our priorities and
  messaging

• Bachelor's degree in marketing, business, or a related field of study or equivalent years of experience.
• 3-5+ years of experience in product marketing and a strong understanding of B2B and B2B2C marketing.
• Proven track record in developing and implementing product positioning and messaging strategies for diverse B2B and B2C audiences.
• Hands-on experience in content creation for Marketing, Sales, and Client Success teams.
• Demonstrated success leading GTM strategies for new product and feature launches from ideation to execution.
• Exceptional written and verbal communication skills with a demonstrated ability to influence stakeholders at all levels of an organization using clear, effective, and compelling messaging.
• Skilled in market analysis, data interpretation, and the ability to apply insights to improve product positioning.
• Strong project management skills, including driving alignment, planning resources, and achieving shared goals and deliverables on time.
• Able to learn and adapt to new or existing product marketing tools and technology to support data-driven marketing and decision-making.
• Experience in the employee benefits industry is preferred.

Benefits and Perks

At Cariloop, our commitment to supporting caregivers, families, and each other extends to every aspect of our organization, including our benefit offerings. Designed to address the holistic needs of our Loopers, our comprehensive program encompasses employee health, financial stability, and overall wellness. By prioritizing the well-being of our Loopers, we not only fulfill our mission but also foster a culture of empathy, collaboration, and support that extends beyond the workplace. Our comprehensive benefits package offers:

• Comprehensive Medical, dental, and vision insurance coverage
• Employer contributions to 401k retirement plans and Health Savings Accounts (HSA), empower you to build a secure financial future while taking care of your present needs.
• Company-sponsored life, short-term, and long-term disability insurance, providing peace of mind in both anticipated and unforeseen life events
• Access to Cariloop's member portal and services for both you and your family, offering a wealth of resources and support in navigating your caregiving journey
• Annual stipends through our partner UrbanSitter, providing access to trusted care for your entire household, spanning childcare, tutoring, pet sitting, housekeeping, and senior care services
• Open time-away policy and 14 paid company holidays yearly, promoting self-care and work-life balance, reflecting our commitment to Looper's well-being
• Quarterly mental health days where all Loopers are encouraged to disconnect and recharge for the day
• Paid volunteer time away, allowing all Loopers to make a positive impact in our communities
• Fully paid caregiver leave for all Loopers, reflecting our commitment to supporting caregivers within our own company
• And more

Additional Information

Cariloop participates in E-Verify. Upon hire, we will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

In alignment with our core values, Cariloop provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. To learn more about how Cariloop creates an environment where people can be their true, authentic selves, click here.