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Vice President of Marketing
5 months ago
Vice President of Marketing
NationsBenefits is recognized as one of the fastest-growing companies in America and a Healthcare Fintech provider of supplemental benefits, flex cards, and member engagement solutions. We partner with managed care organizations to provide innovative healthcare solutions that drive growth, improve outcomes, reduce costs, and bring value to their members.
Through our comprehensive suite of innovative supplemental benefits, fintech payment platforms, and member engagement solutions, we help health plans deliver high-quality benefits to their members that address the social determinants of health and improve member health outcomes and satisfaction.
Our compliance-focused infrastructure, proprietary technology systems, and premier service delivery model allow our health plan partners to deliver high-quality, value-based care to millions of members.
We offer a fulfilling work environment that attracts top talent and encourages all associates to contribute to delivering premier service to internal and external customers alike. Our goal is to transform the healthcare industry for the better
We provide career advancement opportunities from within the organization across multiple locations in the US, South America, and India.
Job Summary:
Imagine leading the marketing charge for a dynamic company in the healthcare supplemental benefits and fintech space. As our Vice President of Marketing, you'll be the mastermind behind our B2B go-to-market strategy. We're looking for a hands-on leader, someone who thrives on execution and can translate our vision into impactful marketing initiatives that drive growth.
This is a hands-on leadership role where polish and executive presence are vital.
This position will work from our corporate headquarters in Plantation, FL or can be remote with frequent travel.
Key Responsibilities:
• Develop and execute comprehensive marketing plans that propel us towards achieving ambitious company goals.
• Oversee all aspects of corporate marketing, becoming a digital/online brand management guru, an SEO strategist, a partnership marketing pro, and a client marketing champion – all rolled into one.
• Craft and implement a stellar new client onboarding kit, including FAQs, to ensure a smooth client journey.
• Partner with the Sales team to create sales enablement materials that convert.
• Product Management and partnership go-to-market support
• Become a master of audience segmentation, tailoring your marketing message and approach to resonate with investors, retailers, health plan clients, and partners.
• Manage and optimize marketing budgets, ensuring every dollar spent delivers a powerful return on investment.
• Lead a high-performing marketing team, fostering a collaborative environment where everyone thrives.
Qualifications:
• Boasts at least 10+ years of B2B marketing leadership experience, ideally within the healthcare software, supplemental benefits, or fintech industries.
• Has a proven track record of creating and executing marketing campaigns that generate leads and elevate brand awareness.
• Lives and breathes digital marketing – SEO, content marketing, social media marketing, email marketing – you name it, you know it.
• Understands B2B marketing best practices inside and out, with the ability to tailor messaging for diverse audiences.
• Communicates with confidence, fosters strong relationships with internal and external stakeholders, and thrives in a collaborative environment.
• Is a natural leader who motivates and inspires their team to achieve peak performance.
• Holds a Bachelor's degree in Marketing, Business Administration, or a related field.
• Possesses high emotional intelligence and leads by example.
We offer a competitive salary, comprehensive benefits package, and a dynamic work environment. If you have the qualifications and a passion for creating solutions, driving innovation and focusing on customer delight and success as your end goal, we invite you to apply for this exciting opportunity today at NationsBenefits.com
NationsBenefits is an Equal Opportunity Employer
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