Copywriter - Channel/SES

Creative
Copywriter - Channel/SES

About Us
Cheil Worldwide is the 11th-largest creative agency in the world. Headquartered in Seoul, South Korea, we were founded by Samsung in 1973 to grow its local and global business. While Samsung is still one of our main clients, our roster has evolved to include other globally recognized brands such as Adidas, Coca-Cola, ESPN, Lego, Nivea, PayPal, Starbucks and many more.

Cheil Dallas serves as the lead agency for all Samsung projects in North America and is located at Legacy Central in Plano, Texas. It's the home base for more than 200 creative problem-solvers. And that brings us to you... or rather you to us. Cheil Dallas is in search of a Copywriter for the Channel/SES team on the Samsung account.

Pushing boundaries and traditional advertising requires a curious mind undeterred by the never-been-done. We need a thinker and doer eager to explore new ways to connect with consumers beyond offering a product. If blending analytics with intuition and imagination makes your eyes sparkle, read on

About you
Who you are is just as important as (if not more important than) what you can do.

• You're insatiably curious. About the world. About technology. About art, literature, music, gaming, sports, and a host of other things.
• You're obsessed with words and writing. You've probably wanted to hug a sentence.
• You're driven, passionate, hungry. It doesn't matter if you're working on a radio script, a TV spot, a banner ad or a social post, you treat everything like it's the Super Bowl.
• You're a practiced conceptual thinker and storyteller learning to harness the power of a captivating narrative.
• You see every brief as an opportunity to push your creative thinking and learn from the concepts your teammates deliver.
• You love strategy and know strong concepts with lots of legs need a solid strategic foundation to stand on. Without the why, there is no what.
• You're not afraid to ask questions or request help, but are resourceful enough to try figuring it out for yourself first.
• You're equally excited by the challenge of writing a short headline or a video script.
• You're a little weird. You bring jokes, knowledge of random facts and a strong sense of pop culture to the table.
• You know more is more when it comes to copy options. But you also know the practice of self-editing is an important part of prepping for internal and external reviews.
• You never sacrifice clarity in favor of cleverness. But you live for that sweet spot.
• You know the rules of proper grammar and when to bend or break them.
• You enjoy presenting your work and all the thought that went into it. You do so with such conviction that internal and external partners can't help but get on board.
• You see constructive criticism as an opportunity to think differently and continue to challenge yourself.
• You thrive in a fast-paced environment with tight timelines and varying levels of pressure.
• You work well with other creatives and other disciplines and your teammates can count on you to deliver solid concepts and well-written work on time and in the appropriate format.

About the role
Like you, this job is multidimensional. And every aspect is crucial to creating culturally relevant work.

• Write everything from headlines to messaging toolkits to presentations. Show up and show off with a variety of impressive ideas for every ask.
• Deliver ideas that are strategically sound and directly hit the insight, messaging priorities and communication goals. Dive deep into the details of the what and the why.
• Work closely with the Creative Director, team leader, art directors, designers, and the video team to create cohesive and successful award-winning ideas and work.
• Work with partner agencies to ensure all copy supports brand standards.
• Deck ideas so well that you don't have to say a word to sell them. But definitely still talk or else it's awkward.
• Present concepts, copy and art, during internal and client reviews.
• Progress > perfection. Share progress with your manager early and often, accept feedback and continue to make the idea better.
• Be receptive to feedback and edits, but not afraid to defend ideas and executions you believe deliver on the brief.
• Learn from every project. Use the results to make the next one even more incredible.
• Take ownership of projects and help set the standard for creative excellence in the copy discipline.
• Help facilitate brainstorming sessions with the team and bring solid ideas for the team to build on. Also, build on others' ideas in an open and judgment-free environment.
• Able to switch projects at a moment's notice and keep audience and tone of voice top of mind.
• Speak to the heart as much as the mind because emotions drive purchase.

About the requirements
You've got to check the boxes before you can think outside of them.

• Bachelor's Degree in advertising, marketing, communications, journalism, or a related field.
• 3+ years of agency and/or in-house creative experience.
• Strong conceptual chops with an online portfolio of smart and exciting work that shows a range of conceptual and tactical executions.
• Bonus: Experience working on retail (digital, physical and/or experiential)
• Passionate, positive, and solution-oriented.
• Open to travel, extended hours, and weekend work as necessary.
• Able to work in a hybrid office environment (3 days in office/2 days remote optional).

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