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Marketing Manager

5 months ago

Pottstown, United States CareerBuilder Full time

Job Title:
Marketing & Communications Manager
Reports To:
VP, Sales
Classification:
Exempt
Department:
Sales/Admin
Status:
Full-Time
Revision Date:
November 2023
Scope of Responsibilities:

The Marketing & Communications Manager is responsible for developing, implementing, and executing strategic marketing plans for an organization. This role involves planning and coordinating marketing efforts, analyzing market trends, identifying opportunities to drive brand awareness and achieve business goals.
Essential Functions:
Strategic Planning:

Develop and implement comprehensive marketing strategies to achieve organizational objectives.
Conduct market research to identify trends, opportunities, and threats.
Analyze and evaluate the effectiveness of marketing strategies and adjust plans accordingly.

Campaign Management:

Plan and execute marketing campaigns across various channels (digital, print, social media, events, etc.).
Collaborate with internal teams and external partners to ensure cohesive and integrated campaigns.
Monitor and analyze campaign performance metrics to optimize future efforts.

Brand Management:

Maintain and enhance the organization's brand through consistent messaging and creative assets.
Develop brand guidelines and ensure compliance across all marketing materials, i.e.. Brochures and tear sheets.
Manage public relations and communications to protect and promote the brand.

Digital Marketing:

Enhance digital marketing initiatives, including website management, SEO, SEM, and social media.
Utilize data and analytics to measure the effectiveness of digital marketing efforts.
Stay informed about industry trends and emerging technologies to identify new opportunities.

Budget Management:

Develop and manage the marketing budget, allocating resources effectively.
Monitor expenses and ROI to ensure cost-effectiveness.
Build offers, standard quotes, and proposals

Relationship Building:

Build and maintain relationships with external partners, agencies, and vendors.
Collaborate with sales, product development, and other teams to align marketing efforts with overall business objectives.

Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
Proven experience in marketing, with a focus on strategic planning, campaign management, and corporate communications.
Strong understanding of digital marketing, social media, and emerging trends.
Excellent leadership and collaboration skills.
Analytical mindset with the ability to use data to drive decision-making.
Effective communication and interpersonal skills.
Creative thinking and problem-solving abilities.
Familiarity with marketing software and tools.

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