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Director of Marketing

4 months ago

Mandeville, United States Northlakebh Full time

Northlake Behavioral Health System and Northlake CCBHC offer inpatient and outpatient services for adults and adolescents with behavioral health and substance abuse disorders. Northlake utilizes evidence-based practices to provide the most effective treatment model in caring for our clients. Our compassionate, experienced, and trained staff of professionals provide excellent care in a therapeutic and safe environment that fosters healing. We believe that every client is unique, and we respect different backgrounds and experiences when developing individualized treatment plans to meet specific needs. This position reports to the President of the System.

As the Director of Marketing you will:

Oversee the planning, development, and execution of our organization's marketing, advertising, admissions and public relations initiatives

Generate revenue by increasing admissions through successful marketing and public relations for the entire organization, using market research, product marketing, marketing communications, advertising and public relations.

The Marketing Director is also responsible for sales management, new business development, product development, referral channel management, and admissions for our acute care hospital and our Outpatient Services. The Marketing Director ensures the organization's message is distributed across channels and to targeted audiences in order to meet revenue objectives including, these may also include but are not limited to new ways to deliver messaging, such as mobile platforms, video, and social media.

Essential Functions:

Research the experience of the referral sources in interacting with the organization and drive improvements

Drive change across the organization with regard to elements such as social media or digitization

Build brand awareness and ensure that all communications align with the brand

Take responsibility for the look and content of the website(s) and social media outlets, maximizing visitor conversion

Acquire reliable and comprehensive data on referrals, revenue and all stakeholder experiences from different departments in order to improve referral experiences, increase census and drive additional product line development.

Use CRM (Customer Relationship Management) systems

Drive investment in digital marketing and roll out technological upgrades

Establish the marketing budget and track return on investment

Commission market research and understand how markets are changing

Oversee admissions for efficiency and to use data in discerning primary and prospective referral sources and to mine data for potential new product development

Build relationships with referral sources and other stakeholders in order to consistently improve brand and drive revenue

Use analytics to drive product development

Set KPIs and report to the CEO on progress

Other duties as requested

Minimum Qualifications:

Education: Bachelor’s degree in mass communications, marketing or equivalent in related field.

Experience: 5+ years in senior marketing management positions the psychology or medical fields

Northlake Behavioral Health is an equal opportunity/affirmative action employer. All qualified applicants are encouraged to apply and will receive consideration for all employment; free from discrimination based on race, creed, color, national origin, age, sex, pregnancy, sexual orientation, gender identity, genetic information, religion, associational preferences, status as a qualified individual with a disability, or status as a protected veteran.

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