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Senior Director, Product Marketing

4 months ago


Lincoln, United States Renesas Full time

Job Description We are looking for a leader to define and lead the team building out our product strategy and portfolio, to grow and expand the business, and manage the products throughout their lifecycles. This role offers the rare opportunity to build a highly strategic and visible product portfolio working closely with the largest global Cloud Service Providers and CPU/GPU ecosystem enablers. The scope of responsibilities include: Leading the business and applications engineering team supporting these product families Defining a product strategy, portfolio and roadmap within the targeted application spaces Preparing business plans for new product concepts and proposals Promoting new and existing products to the market Managing pricing and quotations for strategic opportunities Managing products throughout the entire product lifecycle A successful candidate will be detail oriented, self-motivated, and work with a sense of urgency. The candidate must also possess excellent interpersonal skills and be able to work well across various functional organizations such as Applications Engineering, Design Engineering, and Field Sales.

Qualifications This position has a broad range of responsibilities related to driving new product development and revenue growth: Recruit, hire and train product managers, product definers, and product applications engineering leaders and individual contributors Develop product and market strategy to grow each product family to a self-supporting and financially accretive profit center Prepare new product proposals and drive a healthy product roadmap, including market requirements and business plans for new products Provide prioritization on features, cost, and schedule trade-offs to product development teams as they develop and launch products Drive new product development activities, identifying critical issues and working with Applications Engineering, Design Engineering and Product Engineering to solve them; Provide timely responses to inquiries from customers and field teams regarding products, pricing, and other information; Work with the sales and business planning teams to drive to financial targets for the product line; Develop material for new product “go to market” activities including marketing campaigns, product promotion material, and other sales collateral; Develop and deliver training to the sales and FAE teams; Present Renesas solutions at industry conferences and trade shows; and Create journal articles, whitepapers, and other published material. YOU ARE BEST EQUIPPED FOR THIS ROLE IF YOU ARE Experienced in the field of power management IC design engineering, application engineering or product marketing, specifically in high-current/low-voltage DC/DC solutions powering high-performance processors; Strongly self-driven and self-motivated, and capable of taking full ownership of your activities; Comfortable with multi-tasking; A fast learner on new technologies, new applications, and new products; Comfortable presenting to audiences of different background; Capable of communicating with a broad audience; Can travel domestically and internationally approximately 2-3 days per month on average. EDUCATION and/or EXPERIENCE BS degree in Engineering; MBA, MS or PhD a plus; Requires 15 years of professional experience as an application engineer, field application engineer, or marketing engineer in the semiconductor industry with experience in power management ICs

Company Description Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you. Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

Additional Information Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at

renesas.com .

Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.

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