Market Business Analyst

3 days ago

Hamtramck, United States Hogarth Worldwide Full time

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.What does a Market Business Analyst do at Hogarth?The Market Business Analyst is the chief author and verifier of vehicle Order Guides and provides a critical role for the creation and verification of Vehicle Retail Window Label content. This position requires deep product knowledge, the ability to navigate Ford's systems and product documents, to work closely with Ford Brand Managers/Product Marketing Managers and Hogarth Product Information colleagues, collate differing inputs to create critical product documents used to verify Ford's dealer and consumer marketing efforts. Reporting lines and key stakeholdersThis role reports to the Director, Production Integration & ComplianceYou will work closely with Client Brand Managers, Product Marketing Managers, Internal Product Information teamsCritical Job Competencies Knowledge: Understanding of basic vehicle features and functionality, the mapping codes to descriptions, and the ability to develop comprehensive end-user guides based on a myriad of inputs and source documentsAnalytical skills: Ability to interpret feature availability, rules and requirements and for any given vehicle line and identify/report errors contained in inputs to ensure all users of the inputs are working with accurate informationCommunication: Effectively communicate among a wide client and agency partner network with a prioritization on obtaining accurate informationTeamwork: Capacity to use well-developed social skills to establish and maintain positive professional working relationships within a diverse group of peopleTimeliness: Meet assignment deadlines and provide timely responses to inquiries and direction in a highly dynamic environmentIntegrity: Must be honest, reliable, and trustworthy, and have a positive, helpful attitude. Independent working skills are a mustResponsibilities Creation and maintenance of Order Guides and Vehicle Retail Window Labels by aligning information contained in Program Direction Letters (Engineering) and established communication intent (Marketing)Establish and maintain positive business relationships with key Ford personnel Codification, PDL Authors, Engineering SMEs and Pricers to verify and confirm accuracy in inputsActively participate in Ford's Nomenclature Dictionary development to drive cross-vehicle line consistency in marketing and training materialsAid the marketing teams at Ford and their agencies for critical reviews, including MYCO, NVO, product brochures, hero cards, and sourcebooksAct as a critical resource in troubleshooting and resolving client/customer issues relating to vehicle information and configurationsMaintain a library of critical facts, including timing charts for important milestones in vehicle launches and other releasesOffer suggestions and recommendations to ensure continuous process improvementManage the marketing vehicle fleet and assist with the ordering of marketing VP, TT, PP, and MP1 pre-production vehiclesCreate reports that monitor sales, order banks, inventory, option take rates and incentives on an "as needed" basisDevelop systems expertise in Business Objects, Polk Insight, MOCA, Ad Insights, MOCM, CONCEPS, NAVIS, DRIN, NVCS, J.D.Power PIN, and BEATOther duties as assigned, including but not limited to, BCA events, dealer programs, activations, and other on-site activitiesRequirementsBachelor's degree or work experience equivalentAbility to distinguish between critical details and unimportant factsEffective communicator with ability to concisely identify and convey pertinent informationAbility to manage highly detailed and dynamic projects under tight deadlinesProficient with computers and willing to learn new applications as they become relevant to positionInnate sense of curiosity and desire for continuous learningPrevious agency, engineering or automotive experience and knowledge of Ford systems is a plusAble to work independently in an offsite capacityA Hybrid working modelNow offices are fully open we have embraced a hybrid working model, which allows our employees to split their time between the office and other locations, something we hope will provide everyone much more flexibility to their working week. The expectation is that working life at Hogarth will involve working from the office for about 50% of the time for most people. Please speak to the Talent Acquisition team to find out more information.#LI-SB2 #LI-HybridDiversity & InclusionHogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging. We welcome applications from everyone, regardless of race, ethnicity, religion or belief, gender, gender identity, age, national origin, marital status, military veteran status, genetic information, sexual orientation, or physical or mental disability. As part of our commitment to making our hiring processes as equitable as possible, we are currently rolling out a policy which ensures that hiring managers review CVs only after they have been processed through an automated anonymisation system. This aims to ensure that all candidates are considered for interview based solely on their experience and what they can bring to the role. The solution, provided by MeVitae, scans and redacts CVs to reduce potential reviewer bias.Please contact careers@hogarth.com if you need the job advert or form in another format.DataWe rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. When you click the "Submit Application" button at the bottom of this page, this will send all the information you have added to Hogarth WW. Before you do this, we think it's a good idea to read through our Privacy statement. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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