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Senior Respiratory Product Manager

4 months ago

Plano, United States PhysioAssist Full time

Job Summary

The Senior Respiratory Product Manager with Product & Clinical expertise will work with the Marketing Director as part of the Marketing & Portfolio group to develop the go-to-market strategy and ensure its execution, train sales force, ensure field support, drive and monitor setup operations, after-sales support, post-launch product management and market growth.

Responsibilities

(Specific tasks, duties, essential functions of the job)

Product Launch preparation and readiness:

Market access assessment (patient pathway, clinical pathway, reimbursement status, etc.) Define go-to-market strategy based on clinical endorsement and clinical selling Will work with clinical specialists and KOL to promote the clinical applications Define channel strategy Work cross functionally to ensure operational market launch readiness, linking with manufacturing and operations to setup the right processes. Work on Product Launch Package and Assets

Downstream

Participate in the elaboration of the go-to-market strategy and lead its execution and follow up Train the sales force and provide top-notch support Monitor and analyze performance, sales and growth; adapt strategy accordingly Provide market foresight and analysis Field visits for training and sales support at physicians and key opinion leaders Participate in organizing company events and tradeshows Create programs and initiatives (clinical selling and workshops) to drive awareness, adoption and sales Develop marketing digital initiatives and presence

Leadership

Ability to work transversally and engage the different groups of the company (sales, clinical, technical, product development, manufacturing, operations, etc.) Comply with all company policies and procedures.

Knowledge, Skills, and Abilities

Experience (5+ years) within the homecare medical device field in product management and clinical selling of new-to-market clinical applications. Respiratory field experience required. Proficient working with field reps, persistent and able to create opportunities. Ability to interact with ease and comfort with healthcare professionals. Able to work effectively and autonomously. Able to adapt rapidly to changing environment. Able to work with an international team and environment. Entrepreneurial, independent, responsible, hands-on and goal oriented. Excellent communication skills. Effective communication with senior management. Must be able to motivate and engage internally. Must have strong work ethic. Solutions-oriented problem solver. Excellent planning, communication, and organizational skills. Willingness to travel in the US and internationally (up to 60%).

Qualifications (Experience and Education)

Bachelor’s degree in Marketing, Business/Product Management or in Biomedical Engineering, required. Previous field experience in respiratory care is required. Experience in product launch/product management is required. Experience in training and “clinical selling” for healthcare professionals, required. A minimum of 5 years’ experience in a product management position of a highly clinical product, required. Intermediate knowledge/proficiency in Microsoft Office, required. Healthcare professional certification such as Respiratory Nurse or Respiratory Therapist preferred. Location: US

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