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Director of Enrollment Marketing

4 months ago

Topeka, United States Kansas Action for Children Full time

at University of Kansas in Lawrence, Kansas, United States Job Description

Position Overview Enrollment Management (EM) is a key partner in helping the institution meet its mission and strategic goals. EM is comprised of the following units: EM Shared Services, Enrollment Marketing, Financial Aid & Scholarships, Graduate Admissions, Student Lifecycle Technology, Undergraduate Admissions, and the University Registrar. We are committed to working in an intentional, data-informed, forward-looking, and collaborative manner to implement a comprehensive enrollment strategy. Enrollment Marketing & Communications (EMC) works collaboratively with academic leadership and the University's marketing professionals to create a marketing strategy that is consistent with the University's overall brand and that supports the institution's Strategic Enrollment Plan. EMC bears primary responsibility for the execution of that strategy. A strong relationship with central KU Marketing is essential to ensure alignment with the overall institutional brand and marketing strategy. The Director reports to and serves at the pleasure of the Vice Provost for Enrollment Management, with a dotted line relationship to the University's Chief Marketing Officer. Operating within an enrollment management model, this position will initiate, develop, plan, strengthen and implement innovative processes, technology enhancements and best practices with a continuous improvement mindset to facilitate student recruitment, retention, and graduation. The director is a highly visible department leader, supporting an extensive group of internal and external stakeholders. Beyond the internal offices within EM, external stakeholders include, but are not limited to: Academic Success, academic units, Alumni, Athletics, Endowment, Jayhawk Global, Marketing, and Student Affairs. The incumbent must have effective communication, marketing, and team-building skills. The University's strategic plan, Jayhawks Rising, specifically has "Increase Enrollment" as one of its objectives. KU has experienced significant enrollment growth the past two years and is interested in sustaining that growth despite forecasted demographic shifts, college going rate declines, and high school graduate headcount reductions. Establishing this unit is an intentional and substantial investment by the institution with the understanding that recruitment marketing is vital to sustaining enrollment. The director will have the opportunity to shape this newly created organization to achieve these key priorities: define the unique value proposition of KU from a recruitment perspective, create a strategy to communicate the value of a college degree, evaluate current recruitment marketing initiatives, develop a parent/care-giver engagement strategy, and produce differentiated marketing strategies for key market segments. Job Description As the state's flagship institution, the University of Kansas is a major comprehensive research and teaching university that serves as a center for learning, scholarship and creative endeavor. A Carnegie-classified R1 Doctoral University, KU is one of only 69 in the U.S. and the only state university in Kansas to hold membership in the prestigious Association of American Universities (AAU). KU enrolls more than 29,000 students taught by over 3,300 faculty across 14 schools on five campuses. Its diverse elements are united by a mission to educate leaders, build healthy communities, and make discoveries that change the world. KU's residential campus located in Lawrence, KS is in the center of a vibrant and culturally-rich community - a quintessential college town. Visitors, students and new employees from outside the area enjoy discovering the many wonders of Lawrence, including a thriving downtown, diverse local and regional events, area lakes, vibrant arts and music scenes, and an indelible history. Home to nearly 95,000 people, Lawrence is located 45 minutes west of Kansas City and 30 minutes east of Topeka, the state capital. Along with the music, arts, culture and sports experiences offered at KU and in Lawrence, the short drive to Kansas City provides quick access to historic jazz clubs, museums, world-class music and theatre venues, and professional sports teams. This is an in-person/on-campus position with the ability to transition to hybrid after successful completion of the probationary period. Reimbursement of relocation expenses is available. The University of Kansas offers generous time off, retirement matching, medical/dental/vision coverage, wellness incentives and tuition... For full info follow application link. The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression, and genetic information in the university's programs and activities. Retaliation is also prohibited by university policy. The link to this job was copied to your clipboard.

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