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Manager, Content Marketing

4 months ago

Newark, United States ZAR IT Solutions Full time

Manager, Content Marketing DESCRIPTION: Good storytelling starts with great listening. At Client, that means each role and every project has our audience in mind. Because the same people who design, develop, and deploy our products also happen to use them. To us, that speaks volumes.

ABOUT THE ROLE The Manager of Content Marketing supports the execution of global marketing campaigns for Client’s high-profile content releases, while streamlining communications, timelines and approvals across teams and managing appropriate expectations with all relevant stakeholders. Calling on the People Principles “Articulate The Possible and Move Fast To Make It Real”, the role demands an ability to understand the many moving pieces of a robust content marketing strategy in order to flawlessly execute tactical efforts and maintain effective organization and tracking across long-term, multi-phased campaigns.

The role will contribute to the development and execution of marketing tactics for the global promotion of high-profile new releases on and off the Client/Amazon surfaces, contributing to the development and execution of earned, owned and paid media plans, and above all, managing seamless communication and facilitating tactical execution of high profile, global title-specific campaigns. The Manager of Content Marketing will support the marketing campaign lead and work cross-functionally with the global Creative Services, Social Media, Editorial, PR, CRM, Content, and Operations teams to facilitate communications, approvals, and tracking that will ensure a seamless customer journey is in place to drive optimized conversion.

ABOUT YOU The candidate should have experience marketing entertainment content with a solid understanding of consumer marketing and associated skillsets. The candidate should possess great project management and process management skills to achieve success. The role requires sound business sense, exceptional attention to detail, strong communication skills, and an ability to work collaboratively to execute quickly and effectively. The Manager should thrive in a highly entrepreneurial, fast-changing environment where people are driven, enthusiastic, not afraid to take risks, and eager to work as a team to drive business success.

KEY RESPONSIBILITIES · Execute highly visible, multi-phase go-to-market plans for high profile global releases · Work with internal stakeholders across teams, functions, and countries to deploy content marketing communications and promotions to drive listening, engagement, customer acquisition, and long-term member retention. · Establish an organized cadence for information-sharing across teams at every phase of a campaign’s development and execution · Proactively identify and resolve issues that may impair the team's ability to seamlessly execute on campaign goals · Own, track, update, and communicate deliverables lists for campaigns. · Manage implementation quality control to ensure all executions are done on time and correctly. · Organize and track approvals submissions and timelines across internal and external stakeholders · Assist on reporting and metrics data pre-, during, and post-flight.

BASIC QUALIFICATIONS · Strong analytical and organizational skills with the proven ability to handle (and deliver on) multiple projects in a fast-paced environment. · Multi-channel, consumer marketing experience. · Experience marketing entertainment content across paid media, organic social media marketing, and email marketing. · Excellent Excel and PowerPoint skills. · Excellent oral and written communication skills. · Must be proactive, detail-oriented, highly organized, and a problem-solver. · Passion for audio entertainment · Ability to think both strategically and tactically. · Bachelor's degree in Business, Marketing, Economics or a related field of study required. · 3-5 years of experience in related positions with increasing responsibility. #J-18808-Ljbffr