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Marketing and Community Outreach Intern

3 months ago

Sevierville, United States NASCAR SpeedPark Full time
POSITION AND HOUSING ARE FILLED FOR SUMMER OF 2024. ALL APPLICANTS FOR SUMMER OF 2024 WILL BE REJECTED.

PAID Internship - Limited Housing Available

Earn up to $300 as a sign-on bonus, free meal per 6-hour shift, free parking, free/discounted area exchange program, and opportunity to earn health benefits.

Our PARC Mission: We strengthen families and communities by creating and operating special places where magical moments become treasured memories.

NASCAR SpeedPark: PARC Pigeon Forge, LLC, a division of PARC Entertainment, LLC ("PARC"), owns and operates the NASCAR SpeedPark in Sevierville, Tennessee. As an officially licensed attraction of the National Association for Stock Car Racing ("NASCAR"), the park offers exciting side-by-side go-kart racing on eight tracks, together with amusement rides, miniature golf courses, bumper boats, rock climbing wall, mini bowling, an arcade and other family-oriented entertainment. Guests enjoy fun-filled family experiences. If you are looking for a fast-paced, fun work environment, NASCAR SpeedPark could be the place for you.

PARC Values: The acronym "PARC" stands for the values of our company: People First, Always Safe, Remember It's Fun and Commit to Excellence. These values drive the focus of our company; and through our team members we strive to live out our mission each day.

Job Purpose: Work in an environment where each day provides new adventures and the opportunity to meet new people from around the country while learning real world marketing skills. As an intern, you will have the opportunity to contribute to marketing strategies and campaigns, conduct in-house research and work one-on-one with Marketing professionals, including the Sales Manager and Social Media Specialist. Wherever your future in marketing takes you, an internship with us will provide a baseline of knowledge for all facets of marketing and promotional strategies, consumer feedback, in-park guest relations and community outreach for tourism-based business.

KEY DUTIES AND RESPONSIBILITIES:
  • Fully embrace the Company Service Excellence Initiative by demonstrating "people first" actions for all internal and external customers and accepting responsibility and accountability for demonstrating empowerment decisions and actions during daily work.
  • Participate regularly in brainstorming sessions to develop marketing and social media campaigns.
  • Work with the park's social media specialist to help manage daily postings, guest engagement activities and contests.
  • Help with the in-season social media video strategy. This may include interviewing team members, talking with park guests or participating in a Facebook Live session.
  • Research, plan and execute one marketing campaign. Follow up on this campaign and prepare a presentation of the highlights.
  • Work in Admissions during peak times and utilize your Marketing skills and perspective. Help guests to make the correct purchasing decisions while gaining useful market research about how our guests think and make choices based on their budget and other vacation plans.
  • Learn how to respond to guest reviews on Trip Advisor, Facebook and Google.
  • Conduct guest surveys.
  • Reach out to potential guests at events and partner locations by acting as a brand ambassador for the park.
  • Responding to guest questions via phone, email or social media.
  • Assist with group parties or special events at the park.
  • Operate the POS system to make the arrival process smooth and welcoming for groups and birthday parties.
  • Assist guests to find solutions to their challenges/opportunities.
  • Promote a synergistic relationship with team members in all department and divisions.
  • Ensure professional development to enhance work knowledge, skills and abilities.
  • Adhere to all company policies, procedures, rules, regulations, standards, guidelines, expectations and requirements.
  • Ensure completion of work responsibilities and special projects in accordance with the designated timeframe, as determined by the reporting leader.
  • Adhere to Company ethical requirements, demonstrating the utmost integrity in all professional and personal matters.
  • Provide reporting leader with feedback, ideas and suggestions on a timely basis.
  • Must be able to work flexible schedule on the needs of the business.
  • Whatever supervisor deems necessary for park operations.
SKILLS, REQUIREMENTS, AND QUALIFICATIONS
  • Mission Driven - Demonstrated alignment with PARC Management, LLC's vision, mission and core values: People First, Always Safe, Remember It's Fun, and Commit to Excellence.
  • Relationships - Demonstrated ability to advance PARC's "People First" core value, through the establishment of positive, respectful relationships and working effectively with all internal and external constituencies.
  • Certification/Licensure - Completing or have completed a degree in either marketing, or in a related field like public relations, hospitality, journalism, mass communications or business.
  • Special Skills - Familiarity with the different structure of various social media formats. Positive and effective customer service and communication skills. Ability to handle multiple tasks at one time.
  • Special Skills (preferred, but not required) - Basic understanding of Adobe Creative Suite, specifically Photoshop. Past internship experience or work on social media campaigns. Portfolio of past project(s) or campaign(s) created and executed (this can include classwork).
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • While performing the duties of this job, the employee is regularly required to stand for long periods of time, use hands or fingers, handle or feel objects, tools or controls; reach with hands and arms, climb stairs, balance, stoop, kneel, crouch, crawl, pull, push, talk and hear.