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Director, OmniChannel Retail Marketing
4 months ago
**Director, OmniChannel Retail Marketing**
59196BR
Marketing
Universal Brand Development
Responsibilities
The Director OmniChannel Retail Marketing - focuses on Marketing and Development activity for Universal Pictures theatrical releases and NBC Television programs. Develop digital strategies and negotiate .com campaigns in partnership with retailers by defining the right media mix to amplify campaign message while driving sales (i.e. Google Search/SEO/paid product ads, paid media) while working with internal ad sales/media teams on broadcast & Peacock opportunities
Must Have experience managing SEO and SEM programs with agencies like Criteo, Pacific View or Kenshoo.
The focus of the position is to deliver significant retail marketing, media value and promotional activity incorporating all NBCUniversal business units (promotions, home entertainment, consumer products and TV properties to support CP sales Online and instore at key accounts.
This role will work closely with Consumer Products to help deliver revenue through marketing and placement of product online and instore at key accounts.
Essential Responsibilities:
Owns the CP retail marketing strategies across all product categories in support of initiatives within NBCUniversals portfolio.
Develops omni-channel campaigns (digital, social, in-store, etc.) that drive consumer demand and meaningful ROI/product sales.
Develop digital strategies and negotiate .com campaigns in partnership with retailers by defining the right media mix to amplify campaign message while driving sales (i.e. Google Search/SEO/paid product ads, paid media) while working with internal ad sales/media teams on broadcast & Peacock opportunities
Must Have experience managing SEO and SEM programs with agencies like Criteo, Pacific View or Kenshoo
Lead on campaign development process including any campaign ideation/concepting/brainstorming, pitching or the sell-in of ideas internally/externally, along with all creative execution.
Retail expert w/ understanding of account specific strategies and core consumer trends to provide solutions that are break-frame while being executional at retail.
Partner with Retail Marketing counterpart/Retail Sales to define retail differentiators across product exclusives, program themes, and marketing elements to provide meaningful distinction at accounts.
Collaborate with internal/external stakeholders (licensees, promotional partners, internal franchise/creative teams) on campaign amplification, product requests, and budget planning
Work with North America Marketing team on retail agnostic plans (across all brands) that help inform retail specific strategies.
Manage all moving components of campaign through project management tools and timelines to ensure teams are updated, on track, and accountable.
Key contributor to executive retail meetings, pitch decks, and campaign postmortems
Responsible for retail marketing budget for respective accounts.
Work with international teams to determine how campaign elements/assets can be repurposed.
Manage all requests for asset development (retail marketing guides, marketing toolkits, etc.) and PR support (i.e. influencer campaigns, gift guides)
Strategize with Franchise and Digital teams on always on digital content and how to leverage content to drive back to retail (i.e. product integrations, media buys, exclusive content for retailers, etc.)
Qualifications/Requirements
5+ years of retail, marketing, promotions or packaged goods experience with significant experience creating large scale programs
Deep knowledge of retail business including retail marketing tactics, promotional partners/packaged goods, home entertainment, and consumer products
Strong pitching and negotiating skills with the demonstrated ability to close large deals
Must have excellent communication and interpersonal skills
Ability to collaborate and communicate effectively and consistently with supervisor, Universal Brand Development colleagues and cross-divisional stakeholders
Eligibility Requirements:
Interested candidates must submit a resume/CV online to be considered
Must have unrestricted work authorization to work in the United States
Must be covered by Solutions, NBCUs Alternative Dispute Resolution Program
Must be willing and able to travel, sometimes on short notice.
Desired Characteristics
Creative thinker
Existing retail mindset and understanding licensing/retail execution
Background in digital, ecomm/social commerce
Excellent collaborator, team player
Personable and outgoing personality
Proactive and resourceful
Sub-Business
UBD Consumer Products
Career Level
Experienced
City
Universal City
State/Province
California
Country
United States
At NBCUniversal, we believe in the talent of our people. Its our passion and commitment to excellence that drives NBCUs vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. Its what makes us uniquely NBCU. Here you can create the extraordinary. Join us.
Notices
NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
** Director, OmniChannel Retail Marketing | NBC Universal, Inc.**
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